Track visitors with Tawk
In this help article, you will learn how to track your checkout page visitors with Tawk.
Many sellers choose to use Tawk.to to better understand their customers and improve the conversion rate of their checkouts.
It is a great way to collect data about your customers’ behavior and identify trends that would let you make data-driven decisions.
Tawk tracks visitors by placing a small script on your website that monitors user activity in real time. It captures details like the visitor's location, pages viewed, time spent on each page, and device type. This data appears in your Tawk dashboard, allowing you to see who’s on your site, what they’re doing, and when to engage them through live chat.
How to add Tawk to Checkout Page
Get the Tawk tracking script from Tawk.to
To get the Tawk.to tracking script, follow these steps inside your Tawk.to account:
- Log in to your Tawk.to dashboard.
- In the left sidebar, go to "Administration" (the gear icon next to your property).
- Under the property settings, select "Chat Widget".
- Scroll down to the "Widget Code" section.
- Copy the full JavaScript snippet — this is your tracking + chat script.
- Paste it into the <head> or just before the </body> tag of your website.
This script enables both the live chat widget and visitor tracking on your site.
Add Tawk script to your checkout page
Here’s how to add Tawk to your Checkout Page:
- Enter the edit view of your page
- Click the settings icon that is located on the top right corner
- Selecting Tracking Pixels from the left-side menu
4. Add your Tawk tracking script in the tracking pixel text box
5. Click to Save and that’s it!
Confirm tracking
Tawk tracking shows up immediately or within a few seconds after:
- You've correctly added the widget script to your site, and
- Someone visits your site with the widget installed.
To confirm it’s working:
- Go to your Tawk.to dashboard
- Look for "Visitors on site" or the Monitoring tab
- Open your site in a separate browser tab or incognito window
- You should see yourself appear as a live visitor within a few seconds
If it doesn’t show up:
- Double-check the script is correctly embedded and published
- Make sure your ad blocker or browser settings aren’t hiding the widget
- Check that it’s installed on the correct domain
Take a look at these articles if you'd like to configure the event tracking for your one-page checkouts with Google:
