There are hundreds of things to consider when organizing an event, and event ticketing should be one of the easier ones to sort out. But which ticketing platform is best for your event? And why are the total fees for third-party ticketing platforms so high?
This article will guide you through how to sell event tickets from your website using an embedded checkout form. No technical knowledge is required as the whole process is no-code and easy to follow.
In order to sell tickets on your website, we'll cover:
- Ticketing platforms and fees
- Benefits of selling tickets on your website
- How to create a checkout form to sell tickets
- Embedding the checkout form into your site or landing page
We'll also discuss the benefits of selling tickets on your website and share tips to increase ticket sales. Don't miss out on the opportunity to offer a customized customer experience while saving money on fees—start selling tickets on your own website today!
Sell tickets online for your event
In today's digital era, customers are increasingly relying on online platforms such as social media, advertising, and word of mouth to discover and engage with events. They expect a seamless experience that lets them easily access detailed event information and conveniently purchase tickets in one centralized place.
Whether your event is online, in-person, or hybrid, selling tickets and collecting payment online is crucial to its success. It makes much more sense for organizers to track ticket sales in advance and adjust marketing and promotional strategies accordingly.
As an event organizer, there are many different ways to sell tickets. Most platforms lack transparency into the total fees you or your attendees will pay, and those fees are only clear after payouts are calculated.
Here's why the fees are so high:
Selling event tickets on your website is one way to save money on third-party ticketing fees. If you're an event organizer looking to gain more control over ticket sales, this guide is for you. With online ticket sales gaining momentum, it's now one of the best ways to collect payments from attendees. By selling tickets directly on your website, you'll have complete control over the entire process, including branding, look and feel, data collection, and registration.
Why not use Eventbrite or other ticketing platforms to sell tickets?
It depends on whether the fees are worth the features and level of customization you need as an event organizer. Ticketing platforms like Eventbrite provide event organizers with a comprehensive solution for managing ticket sales, promoting events, and streamlining operations.
Some platforms may offer lower fees or advanced features, while others may be more user-friendly or better suited for certain types of events. We won’t be discussing the platforms in depth here, but the most common complaint we hear is that most small event organizers don’t need 80% of the features available on ticketing platforms.
4 benefits of selling tickets on your website
If you're planning to sell event tickets online on a ticketing platform, you can also sell directly on your website or from a landing page! Here are some good reasons to do so:
1. Low/no fees
The less you pay in fees, the more revenue you earn from the event. Calculating the fees you will pay for ticket sales is an important part of event planning and budgeting. When there are per-ticket fees and service fees, the more you sell (or the pricier it is), the more the platform takes from you.
2. Increased traffic to your website
One of the most significant advantages is increased traffic to your site, which leads to greater visibility and brand awareness among your target audiences. You'll be able to track page-view trends and engage with visitors more intimately than on a stand-alone event page with a fixed template.
3. Customizable customer experience
On a ticketing platform's event page, every event looks similar. The platform's branding will be most prominent, making it more challenging to differentiate yourself from other event creators. Using your website lets you tailor when and where attendees see ticket sales. You get to choose if you want to place ticket sales on landing pages or specific parts of your sales funnel.
4. Full ownership of customer data
When you sell on ticketing platforms, they tend to own the customer data for transactions conducted there. Platforms collect a lot of personal information from customers, but this is not always shared with organizers. If privacy is a concern to you, or if you want to sell tickets quickly, then you can control this experience by selling directly on your own website.
Tips to increase ticket sales
- Special offers: early bird tickets or limited-time promotions can be a great way to incentivize potential attendees and drive more ticket sales for your events
- Use social media and email marketing: reach more people when promoting your event across a few touch points
- Mobile-friendliness: event ticket sales should be easy to navigate on small screens, with detailed information about the event, location, date, and time.
- Fast checkout: keep the checkout process simple - the quicker it is for attendees to buy tickets, the more likely they will do so
- Offer group or referral discounts: consider offering bulk discounts. Also, word-of-mouth tends to be more effective than advertisements
Summary
Selling event tickets directly from your website can be a game-changer for your event. You save on ticketing fees and have full control over a customized experience for ticket buyers. In just a few steps, you can start selling tickets on your website and landing pages. Let us know if you need help setting this up—we're happy to hear from you and help you make the switch!
FAQs about selling tickets on your website
What types of events can be sold through your own website?
In-person, online, and hybrid events, such as concerts, festivals, conferences, online events, free events, music events, gigs, venues, classes, training, corporate events, retreats, camps, and workshops, can be sold.
How much does it cost to sell tickets on my website?
The cost of selling tickets on your website varies depending on the platform and payment processor fees. Selling directly usually saves you money, as you pay fewer fees compared to third-party ticketing sites.
How do I sell donation-based tickets (pay-what-you-want pricing)?
Choose a platform that supports PWYW (pay-what-you-want) or donation-based ticket pricing, such as Checkout Page. When setting up your ticket payment form/checkout page, go to 'Details' -> 'Pricing' -> select 'Pay what you want.'
Some organizers use this for regular meetups, wellness sessions/groups, charity, fundraisers, and small events.
Read more: How to accept donation payments with Checkout Page.
Does Checkout Page support fixed-seating tickets?
Checkout Page does not have a seating chart and may not suffice for events with assigned individual seating. If you're hosting a concert with seating, you might need additional ticketing features that only a full-service ticketing platform offers.
Can I sell on a ticketing platform and my own website too?
Yes, this hybrid method is recommended for event organizers who want to leverage the event discovery and promotion features offered by some ticketing platforms while saving on fees.
When will I get paid for the tickets?
With direct selling, you receive your payout directly from the payment processor, without a middleman. On average, Stripe credit card processing takes about 48-72 hours after each transaction/ticket order. Most ticketing platforms hold funds for a while, so you won’t receive payouts for a few days or weeks.
What is Stripe, and why do I need a Stripe account?
Stripe enables businesses to collect and receive payments online. If you want to sell event tickets directly on your website using Checkout Page's checkout forms, you'll need a Stripe account to get paid directly. You'll set this up when you create an account, before creating a checkout form to sell tickets online.
Why sell tickets with Stripe? It's secure, competitively priced, and supports multiple currencies for international transactions. It's a quick one-time setup, so don't worry if you don't have a Stripe account yet!
Ready to start selling event tickets on your website?
See Checkout Page pricing and set up your ticket checkout today.
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