Pay what you want
How to let customers choose what they pay, with an optional minimum and suggested amount
What is pay what you want?
Pay what you want lets the customer enter the amount they pay. You can set a floor, suggest an amount, or leave both open.
Use it for donations, tips, sliding-scale pricing, or anything where you'd rather the customer decide.
How to create a checkout with pay what you want
- Go to Storefront → Checkout pages.
- Click Create checkout page.
- Enter a Product title.
- Under Billing, select One-time payment.
- Under Pricing, select Pay what you want.
- (Optional) Enter a Minimum price.
- (Optional) Enter a Suggested price.
- Select a currency from the Currency dropdown.
- Click Create checkout.
The checkout opens in the edit view, on the Product → Details tab. That's where you change the price later, add a highlight, or add more prices.
Minimum price
The customer can't pay less than the minimum. Leave it blank, or set it to 0, for no minimum.
Suggested price
The suggested price is prefilled as a hint in the amount field. The customer can change it — it's a starting point, not a limit, and they can enter more or less as long as they stay above the minimum.
If you set both a minimum and a suggested amount, the customer sees the suggested one. They only meet the minimum if they try to pay less than it, so pick a suggested amount you'd be happy to receive.
Changing the field label
The heading above the amount field reads Pay what you want by default. To change it — to Pay what you can, Name your price, or Donation amount — edit the Label field under Product → Details.
Pay what you want on a subscription
Pay what you want also works with recurring billing. The customer chooses an amount once, at checkout, and that amount is then charged every period — so a customer entering $99 on a monthly subscription pays $99 a month.
The amount field shows the interval after it: Suggested $29 / month.
What you can add to a pay-what-you-want price
| Option | What it does |
|---|---|
| Setup fee | A fixed charge on top of whatever the customer enters |
| Label, description and highlight | Names the price and adds a badge such as Recommended |
| Trial | Free or paid access before billing starts — recurring prices only |
| Start date | Begins billing on a future date — recurring prices only |
| Billing anchor | Aligns charges to a chosen day of the month — recurring prices only |
Discounted from and Use Stripe price aren't available on pay what you want.
Charging more than one price on the same page
A checkout can offer several prices — a pay-what-you-want option alongside a fixed price, for example — and the customer picks one. Click Add price under Product → Details.