You've got a coaching offer, or you're turning the sessions you already run into a package. Now you need a way for clients to see what they're getting, pay you and book their first session.
But selling a coaching package involves a few more decisions than selling a typical digital product. As well as choosing where to sell and what to charge, you need to think about how clients pay, whether in full, with a deposit or over a few months. You also need to decide what to collect from them before you start and how they book their sessions once they've paid. When you sell coaching and other services online, the payment step can take care of some of that admin.
This guide looks at the different ways to sell coaching packages, from coaching platforms like Paperbell and scheduling tools like Calendly to your own checkout. We'll compare how each works, what it costs and what to consider when choosing the right setup for your coaching.
Quick answer: A coaching package is a set number of sessions, or a set period of support, sold for one price. You can sell it through a coaching platform such as Paperbell or Kajabi, which handles the booking and payment for a monthly plan. A scheduling tool such as Calendly can take payment when the client books a session. You can also sell it from your own checkout with Checkout Page. The client pays first, in full or on a payment plan, answers your intake questions and is then sent to your booking page.Sell coaching packages for free
Where to sell coaching packages
A coaching package might include six one-to-one sessions, a three-month program with calls and email support, or ongoing monthly coaching. The best way to sell it depends on what clients are paying for, where they'll book their sessions and how much administration you want someone else to handle.
- Paperbell: coaching software with a booking calendar, client portal, contracts, intake surveys and payments on one monthly plan. Clients pay through your own Stripe or PayPal account.
- Kajabi: an all-in-one platform for courses, coaching and memberships, with your website, email and checkout included. Coaching is included from the Basic plan.
- Calendly: a scheduling tool that can take payment when a client books. Its Standard plan adds Stripe and PayPal payments, payment links and prepaid meeting packages.
- Stan Store: a link-in-bio store for creators that includes calendar and booking tools on its Creator plan. Payment plans need the Creator Pro plan.
Alternatively, you can take payments through your own checkout and keep your scheduling in the calendar tool you already use.
With Checkout Page, the money goes directly into your own Stripe account. Checkout Page doesn't book sessions or hold your session notes. You keep using your calendar tool for those, with a link in the confirmation message and email.
How tax works when you sell coaching packages
Whether sales tax or VAT applies to coaching depends on where you and your client are, and the rules for a service are not the same as for a downloadable product.
A merchant of record is the business that sells to the buyer and takes on the duty to register for, collect and pay any tax due. None of the platforms compared here says it acts as merchant of record for coaching.
- Paperbell: its pricing page and payment help articles don't mention tax, so plan on handling it yourself.
- Kajabi: Kajabi Sales Tax can calculate and collect sales tax at checkout, but filing and paying it stays with you.
- Calendly and Stan Store: neither says it handles tax for you. The payment goes to a payment processor account, and any tax due is yours to work out.
If you sell through your own checkout, you're the merchant of record. Checkout Page can calculate and add tax at checkout through Stripe Tax, and registering, filing and paying the tax stays with you.
The table compares the routes on one $750 package, sold as six sessions and paid in full.
Route | You keep on $750 | Monthly plan | Scheduling | Tax on the sale |
|---|---|---|---|---|
Paperbell | $727.95 | $80.83 | Built in | Yours |
Calendly Standard | $727.95 | $10 a seat | Built in | Yours |
Kajabi Basic | $727.95 | $143 | Built in | Yours; Kajabi can add it |
Stan Store Creator | About $726 after payout fee | $25 | Built in | Yours |
Checkout Page | $727.95 | Free up to $3K in sales a month | Your calendar tool | Yours; Stripe Tax can add it |
One US card sale at $750, before tax. "You keep" is after card processing at 2.9% + 30¢. Monthly plans are the annual-billing rate. Checked on each platform's own pages, 6 November 2026.
Every route passes the card fee through at the same rate, the difference between them being the monthly plan and what it includes. A coaching platform's monthly fee pays for the booking calendar, contracts and client notes in one place. If you already have a calendar tool, a scheduling tool or your own checkout costs much less each month.
Our comparison of the best platforms to sell digital products covers the wider list of places you can take payments.
How much to charge for a coaching package
Paperbell published a year of sales data from its own customers in October 2026, covering more than 23,000 coaching purchases by 1,529 coaches. The typical multi-session one-to-one package sold for $736, usually six one-hour sessions. A quarter of coaches sold their typical package for $367 or less, and a quarter for $1,500 or more.
The same data shows how clients paid. Six in ten packages were paid in full, three in ten on a payment plan and about one in ten as a monthly subscription. Monthly coaching with two to five sessions a month typically sold for $350 a month.
Those figures come from one platform's customers, so they're a guide to what buyers are paying rather than a rule.
A single price for the package is the simplest option, because the client pays once before the sessions start.
A payment plan spreads the cost for the client. You can charge a little more in total for spreading the cost, such as $780 over three monthly payments instead of $750 at once.
A deposit, then the balance suits a package that starts later or costs more. The client pays part of the price now and the rest on a schedule you set.
Monthly coaching is a subscription rather than a package. The client pays each month for a set number of sessions and can stop when they need to, which suits ongoing support better than a program with a clear end.
What it costs to sell coaching packages
When you sell a coaching package, you may pay a monthly plan for the tool you sell through, card processing on each payment and, with a payment plan, a small extra fee on each recurring charge.
- Paperbell: $97 a month, or $970 a year ($80.83 a month). No fee on your sales; Stripe or PayPal processing applies.
- Kajabi: Basic is $143 a month on annual billing ($179 monthly), with no share of your sales and Kajabi Payments processing at 2.9% plus 30 cents.
- Calendly: Standard is $10 a seat a month on annual billing ($12 monthly). Calendly adds no fee for payments; Stripe or PayPal fees apply.
- Stan Store: Creator is $29 a month, with no platform fee. Stripe's processing comes off each sale, a payout fee of 0.25% plus 25 cents comes off when you cash out, and payment plans need Creator Pro at $99 a month. Our Stan Store pricing guide has the detail.
Selling from your own checkout means paying the processor directly, which on a US Stripe account is 2.9% plus 30 cents per card payment. Stripe's fees vary by country and card type.
At four $750 packages a month ($3,000), card processing is $88.20 on every route, so the monthly plans above are the difference.
A payment plan costs a little more to process because each payment has its own card fee, and Stripe Billing adds 0.7% to recurring charges. On a $780 plan paid in three parts, you'd keep $751.02.
Checkout Page is free up to $3K in monthly sales. Paid plans are a monthly price based on your sales volume. Stripe's processing fees apply.
On the free plan, your pages pause once you pass $3K in a 30-day period and reopen when the period resets or you upgrade.
The free plan shows Checkout Page branding on your pages. Removing it, and redirecting clients to your booking page after they pay, needs the Launch plan, from $24 a month.
Calculate your Stripe feesHow clients book and pay for a coaching package
After paying, the client sees a confirmation screen and receives an email. For a coaching package, the message can include a link to book their first session, details of what to prepare and when they'll hear from you.
What a client needs before the first session
The booking link goes in the confirmation message and email, which step 5 below covers.
The intake is two or three fields on the checkout page. Keep them short, because a long form on a payment page puts people off.
The agreement is a line on the page about what the package includes, how long the client has to use the sessions and your cancellation terms. A checkbox the client ticks to accept your terms covers this at checkout.
Can clients cancel a coaching package?
You decide the refund terms for a package paid in full. A payment plan keeps collecting until the last payment unless you cancel it from your dashboard, so it's worth saying what happens if a client stops partway through.
Monthly coaching sold as a subscription is different, because the client can cancel it themselves in the customer portal.
How to sell coaching packages from your own checkout
If you've decided to sell your coaching package from your own checkout, the six steps below take you from a blank checkout page to a payment link you can send to a client. We've used Checkout Page as the example, so each step shows you the setting to look for.
Step 1: decide what's in the package and how clients pay
Write down what the client gets: the number of sessions, how long each one is, how long they have to use them and what support sits between sessions. Then decide how they pay.
You can offer one price, a payment plan, or both on the same page so the client chooses. A deposit works as a setup fee on the first payment of a plan. If you offer monthly coaching as well, that's a subscription, and it can sit on the same page as a third option.
Step 2: create a checkout page
In your Checkout Page dashboard, create a new checkout page for the package. Give it the package name and a description that says who it's for, what's included and how the sessions run.
Because clients pay before the first session, add a short note on how you work, what a first session looks like and how booking works after payment.
Step 3: set the prices
Add a one-time price for the package, such as $750. Then add a payment plan on the same page, such as three monthly payments of $260, and the client picks one at checkout. The plan ends on its own after the last payment.
For monthly coaching, add a subscription price instead, or alongside the package. You can set a free or paid trial, a start date and a setup fee on either.
Step 4: add your intake questions
Under Form fields, add the questions you'd normally ask by email before the first session. For example:
- What are you working on right now?
- What would make this package a success for you?
- Preferred start date
Keep it to two or three questions and mark the ones that aren't essential as optional. Longer intake forms can go in the welcome email as a link.
Step 5: add the booking link
In the confirmation message and the confirmation email, add the link to your booking page, a line on what to prepare and when they'll hear from you.
On the Launch plan, you can also redirect clients straight to your booking page after they pay, with their name and email passed in the link.
Step 6: test it, then share it
Switch the page to test mode and buy the package with a test card. Check that the booking link in the confirmation works, that the email arrives and that the payment plan option shows the right amounts. Then switch test mode off.
Share the checkout where you talk to clients:
- As a payment link in a proposal, an email or a direct message after a discovery call
- Embedded on the coaching page of your website, or opened from a button
- In your link in bio, for people who find you on Instagram or LinkedIn
Sell more than coaching packages
The same checkout account can sell other things to the people you coach. For example:
- A membership or group program for clients who want ongoing support after the package ends
- An online course as the self-serve version of what you teach one-to-one
- A workbook or a single extra session offered as an order bump, an optional add-on shown on the checkout itself
If you'd like to try it, you can start selling coaching packages on the free plan and upgrade once your sales pass $3K a month.
How to sell coaching packages FAQ
How do I price a coaching package?
Consider what the package includes and what comparable coaches charge. Paperbell's 2026 sales data puts the typical multi-session one-to-one package at $736 for six hour-long sessions, with a quarter of coaches charging $1,500 or more. You can price the package as a whole and offer a payment plan if the total is more than a few hundred dollars.
What should a coaching package include?
A coaching package usually includes a set number of sessions, their length, the period the client has to use them and any support between sessions, such as email or voice notes. Some packages add a workbook, an intake questionnaire or a written summary after each session. Say exactly what's included on the checkout page.
Can I sell a coaching package on a payment plan?
Yes, with Checkout Page you can add a payment plan next to the one-time price, such as three monthly payments of $260, on every plan including Free. The plan ends on its own after the last payment. Each payment has its own card fee, plus Stripe Billing's 0.7%, so a plan priced at $780 keeps $751.02 after Stripe's fees.
Do I need a website to sell coaching packages?
No, a hosted checkout page gives you a link you can send in a proposal, an email or a direct message, and put in your social media bio. If you have a website, you can embed the same checkout on your coaching page instead. Either way, the client pays on the page and gets your booking link straight after.
How do clients book sessions after they pay?
Clients book through the calendar tool you already use. Put your booking link in the confirmation message and email, so they can book their first session as soon as they've paid, or send them straight to the booking page after payment. Coaching platforms such as Paperbell include the calendar, so clients book in the same place.
