Pay what you want pricing

Pay what you want pricing (PWYW) lets customers choose their price, building trust and increasing conversion rates in online sales. The flexibility of this model appeals to a wide range of consumers, from price-sensitive to premium buyers. The PWYW strategy offers valuable market insights and drives word-of-mouth marketing. Especially for digital goods with low distribution costs, this model provides a flexible and inclusive way to engage customers while capturing data for future pricing strategies.