If your e-commerce setup lacks a sales funnel builder, you may be losing revenue, even if your checkout worked well when you first started selling digital products, memberships, or events.
Sales funnel software streamlines the buying process, reduces cart abandonment, and increases customer lifetime value. By guiding visitors through multi-step checkout flows, upsells, and personalized offers, businesses can convert more leads into paying customers.
This guide reviews the best sales funnel software for 2026, including tools for checkout funnels, automated reward funnels, and multi-step e-commerce funnels so you can choose the right solution for your business.
Benefits of sales funnel software
Sales funnel software helps your business in multiple ways, but these are the core advantages:
📈 Increase your average order value (AOV)
The correct sales funnel software may help you improve offers, upsells, and follow-ups, which can greatly increase the average order value. This personalized approach boosts sales without requiring much additional work.
One-click upsell and cross-sell options increase the likelihood that clients will purchase additional items. If the offers are appropriate and well thought out, these simple tweaks to your checkout process can make a significant difference to your bottom line.
📈 Increase your conversion rates
A smooth buying process that doesn't require customers to jump through hoops to complete a purchase and incorporates personalized, relevant offers and messages in a single, continuous flow will make things easier, build trust, and reduce abandonment.
Key features of sales funnel software
A comprehensive sales funnel software should include these essentials:
☑ Multi-step checkout funnels – Collect info, preferences, and payments in stages for better conversion.
☑ One-click upsells and cross-sells – Increase revenue immediately after purchase.
☑ Dynamic checkout pages – Pre-fill product info, variants, and discounts for returning customers.
☑ Custom reward funnels – Offer bonuses, gifts, or discounts automatically post-purchase.
☑ Automation and integrations – Send transaction and customer data via Zapier, webhooks, or native integrations to your CRM and email platform.
☑ Analytics and reporting – Monitor conversion rates, traffic sources, and funnel performance.
☑ Embedded funnel forms – Place checkout pages on landing pages or your website easily.
☑ Automated email sequences – Follow up on abandoned carts, upsells, and post-purchase communications.
How to choose sales funnel software
Choosing the right funnel software depends on your business model, existing tools, and scale:
- Existing website & email platform: Focus on checkout funnel builders and embeddable pages.
- Digital products & memberships: Multi-step funnels, subscription management, and automated upsells are most important.
- Small business or creator on social media: Ease of setup and pre-built templates reduce friction.
- Scalability: Look for platforms with no transaction fees, flexible limits, and strong analytics capabilities.
The goal is to select software that fits your workflow and growth trajectory, not just the one with the most features.
The best sales funnel software in 2026
Checkout Page
Checkout Page is a no-code sales funnel and checkout platform designed to help businesses convert traffic into customers without rebuilding their website. It focuses on the purchase stage of the funnel, allowing teams to create multi-step checkout flows, one-click upsells, and post-purchase experiences that integrate cleanly with existing landing pages and marketing tools.
Rather than bundling CRM, website builders, or course hosting, Checkout Page concentrates on checkout and payment optimization. Funnels can be embedded into any website or used as standalone pages, making it well suited for creators and small businesses that already have a site, audience, or email platform in place.
All plans use flat monthly pricing with no transaction fees, which makes Checkout Page predictable and scalable as sales volume grows.
Checkout Page features
✅ Linked checkouts: Link checkouts so that, after a customer makes a purchase, they can go to pages for similar products. This makes it easy to buy related items.
✅ One-click upsells: After your clients make their first purchase, offer them compelling one-click upsell options. This will improve their shopping experience and increase the average order value with a single click.
✅ Customize post-purchase confirmations: You can customize the confirmation page and emails as needed, so you can thank and reward buyers with special offers and discount vouchers.
✅ No buyer email verification: Checkout Page always utilizes Stripe’s guest checkout settings to process payments. This means customers don’t have to enter and confirm their email addresses to purchase your products.
✅ Capture and send data: Use webhooks and Zapier to deliver transaction data to third-party apps that help you build better interactions with your customers.
✅ Dynamic checkout pages: Set up checkout forms that are already filled up with pricing, product information, and promo codes to make it as easy as possible for your consumers. Your consumer simply has to enter their card information, which makes them less likely to leave.
✅ Almost no setup time needed: Just link your Stripe account, and you'll be able to make funnels and sell tickets and merchandise in no time.
Checkout Page pricing (all plans 0% transaction fees)
Plan | Monthly | Yearly | Revenue limit |
|---|---|---|---|
Launch | $29 / month | $24 / month ($290 billed annually) | Up to $3K sales per month |
Grow | $99 / month | $83 / month ($990 billed annually) | Up to $10K sales per month |
Scale | $169 / month | $141 / month ($1690 billed annually) | Up to $20K sales per month |
$239 / month | $199 / month ($2390 billed annually) | Up to $30K sales per month | |
$299 / month | $249 / month ($2990 billed annually) | Up to $50K sales per month | |
$399 / month | $333 / month ($3990 billed annually) | Up to $75K sales per month | |
$499 / month | $416 / month ($4990 billed annually) | Up to $100K sales per month | |
Enterprise | Custom quote | Custom quote | Above $100K per month |
🏆 Great for: Stripe users who want to have complete control over their checkout process and make it as easy as possible for customers to buy when they get to the product landing page. You can set up seamless checkout pages and funnels in just a few clicks.
😞 Who’s it less well suited to?
Anyone who wants a wide-ranging solution that includes a website builder, CRM features, or the ability to host courses.
2. ClickFunnels
ClickFunnels is the first sales funnel software built specifically for businesses to create and improve complete sales funnels that cover the entire sales process.
It is a complete solution that enables small business owners, marketers, and entrepreneurs to generate leads, nurture them, create custom sales and landing pages, build websites, and use CRM features.
The platform makes it easy to match funnels with a business's identity and marketing by offering a variety of templates and drag-and-drop functionality.
ClickFunnels features
✅ Run A/B split tests on funnels, landing pages, and email campaigns
✅ Get full analytics to keep an eye on performance stats
✅ Use templates or a simple drag-and-drop editor to make sales funnels.
✅ Built-in email marketing tools that let you send automated email sequences to keep people interested
✅ You can change the settings for one-click upsells, down sells, and order bumps to get the most sales.
✅ The platform has tools for making and selling online courses.
ClickFunnels pricing
Plan | Cost | Transaction fees |
|---|---|---|
Launch | $97/month or $81/month if paid annually | 0% |
Scale | $164/month or $197/month if paid annually | 0% |
Optimize | $297/month or $248/month if paid annually | 0% |
Dominate | $5,997/yr |
See full pricing and features
🏆 Great for: If you're confident with tech, have a product that sells well, and really require all of its features.
😞 Who’s it less well suited to? ClickFunnels is known for being difficult to use and prone to issues because it tries to handle so many things. If you're looking for a smooth, easy-to-use solution that concentrates on a certain element of the customer journey, ClickFunnels is not the best choice. Also, it's not a cheap alternative at all.
💡 Tip: Read our comparison of ThriveCart vs ClickFunnels
3. Kajabi
Kajabi is a full-featured platform for creative business owners, such as trainers, podcasters, and course makers. It helps them make, promote, and sell digital goods like podcasts, membership sites, and online courses.
Kajabi makes running a business easier by giving you all the tools you need to start and run an online business, including the ability to design sales funnels. It lets people focus on coming up with new ideas and connecting with their audience.
Kajabi’s features
✅ Make it easier to build sales funnels by giving users a simple drag-and-drop interface that shows how customers move through the process.
✅ Integrated marketing technologies enable you to set up automated sequences that nurture leads through targeted campaigns.
✅ Options to automate processes like sending emails, labeling contacts, and transferring people across sequences to make the sales funnel work better.
✅ The ability to make landing pages that convert well for different phases of the sales funnel.
✅ Tools that make it easy to get leads directly from forms on your landing pages.
✅ Access to in-depth analytics to keep an eye on funnel performance and make changes based on the data.
Kajabi pricing
Plan | Cost | Transaction fees |
|---|---|---|
Basic | $143/mo or $179/mo billed annually | 0% |
Growth | $199/mo or $249 /mo billed annually | 0% |
Pro | $399/mo or $499/mo billed annually | 0% |
🏆 Great for: A digital entrepreneur or content creator, like an online course teacher or coach, who wants to make their business run more smoothly, would be a great fit for Kajabi. For instance, a fitness teacher who wishes to sell workout programs online, do webinars, and run a membership site.
😞 Who’s it less well suited to? If you're simply trying out an idea in the online course area, though, there are cheaper solutions accessible to you before you spend a lot of money on a "bells and whistles" platform that you might not use to its full potential.
4. ThriveCart
ThriveCart is a shopping cart and checkout system that improves the sales funnel for businesses, especially those selling digital products.
It includes several features designed to improve the sales funnel. This is why many online business owners, course makers, and digital marketers choose it to improve their checkout experience and get more sales.
ThriveCart features
✅ Easy-to-use UI for setting up products and managing funnels
✅ Checkout pages that can be changed to fit your brand's style
✅ One-click upsell and cross-sell alternatives to raise the average order value
✅ Managing subscriptions and payment plans for products and services that come up again and again
✅ Affiliate management tools for hiring affiliates and keeping track of their sales
✅ Can work with a variety of third-party technologies, such as email marketing providers and payment gateways
✅ Full analytics and reporting to give you a better idea of how well your sales are doing and how customers act
ThriveCart pricing
Plan | Cost | Transaction fees |
|---|---|---|
Lifetime account Standard Plan | $495* | 0% |
Lifetime account Pro | $690 | 0% |
* Note this is a special offer currently and is subject to change.
🏆 Great for: Users have commended on its ease of use and its effective management of affiliates.
😞 Who’s it less well suited to? ThriveCart doesn’t let you try the software before you buy it, so if that's important to you, it won't work for you. The one-time purchase sounds fine, but there’s no free trial, so if you decide it's not for you, you'll lose your money.
5. Systeme.io
Systeme.io is a flexible sales funnel builder program that helps online business owners and entrepreneurs simply construct, run, and improve their sales funnels.
Systeme.io is an all-in-one solution that includes all the tools you need for marketing automation, email campaigns, managing a membership site, and more. It makes it easier to turn leads into customers.
Systeme.io features
✅ Tools for making landing pages that will help you design pages that convert well.
✅ Email marketing automation lets you set up automated drip campaigns and divide your audience into groups.
✅ Membership site administration lets you make and control who can see private material.
✅ Affiliate management tools that let you hire and keep track of affiliates.
✅ Funnel templates come with ready-made designs that make it faster to make funnels.
✅ Options for customizing the checkout page, such as upsells and order bumps.
✅ Detailed analytics and reporting tools to keep an eye on how well your sales funnel is working and help you make smart choices.
✅ Integrations with apps from other companies to add features and make business processes run more smoothly.
Systeme.io pricing
Plan | Cost | Transaction fees |
|---|---|---|
Free | $0/month | 0% |
Startup | $17/month or $170 per year | 0% |
Webinar | $47/month or $470 per year | 0% |
Unlimited | $97/month or $970 per year | 0% |
🏆 Great for: Course and membership platform creators prefer this platform since it has everything they need in one place and costs less than Kajabi.
😞 Who’s it less well suited to? For designers who sell a lot and don’t mind paying more for platforms like Kajabi, there are issues with customisation, labelling, and other areas reported in Systeme.io.
6. CartFlows
WordPress and WooCommerce users can use the CartFlows plugin to develop sales funnels. It lets online store owners create personalized sales funnels that make it easier for customers to buy. Users can add features such as upsells, downsells, and order bumps with CartFlows to help customers complete purchases more easily.
The plugin includes a variety of themes and easy-to-use capabilities, so even non-technical users can use it. CartFlows helps users enhance their sales processes and conversion rates by integrating seamlessly with WooCommerce.
CartFlow’s features
✅ Make your own sales funnel with an easy-to-use drag-and-drop interface
✅ Templates for funnels that are already made for different kinds of items and sales
✅ Options to upsell and down-sell to raise the average order value
✅ Order bumps that encourage additional purchases at checkout
✅ Tools to help you get back lost sales by recovering abandoned carts
✅ Works with WooCommerce, making it easy to handle payments and merchandise.
✅ Conditional logic to make each customer's experience unique
✅ The ability to do A/B tests to improve the performance of the funnel
CartFlows’s pricing
Plan | Costs | Transaction fees |
|---|---|---|
CartFlows Plus | $189 per year / $699 lifetime | 0% |
CartFlows Pro | $299 /year / $999 lifetime | 0% |
Woo Toolkit | $449 /year / $1499 lifetime | 0% |
🏆 Great for: CartFlows seems to have many satisfied clients, especially for its customer care, which receives glowing reviews for response speed and help with setting up the product effectively.
😞 Who’s it less well suited to? Some customers have said the learning curve is steep and that they want more built-in templates for pages and funnels.
7. GetResponse
GetResponse is a full-featured marketing platform focused on email marketing and offers a wide range of capabilities for businesses of all sizes. It offers services such as landing page builders, webinar hosting, and automated sales funnels to help firms improve marketing efficiency and drive sales.
GetResponse is a specific strategy for people who want to make money from what they know. This strategy provides educators, coaches, and consultants with the tools they need to market and sell their expertise. It's a great way for them to increase revenue and attract more online visibility.
GetResponse features
✅ Email marketing with automation, segmentation, and A/B testing
✅ A/B testing for landing page builder
✅ A course creator that uses AI
✅ Make quizzes, courses, and certificates
✅ Automated sales funnels that work with webinars
✅ Webinar hosting with recording capabilities
✅ Basic CRM features
✅ Integration with e-commerce
GetResponse pricing
* 30% discount when paying annually
🏆 Great for: GetResponse offers excellent value for money for those looking to connect with smaller audiences in a personalized way. The pricing strategy emphasizes quality over quantity.
😞 Who’s it less well suited to? GetResponse might not be the best value for people who talk to many people, because it costs a lot to maintain a large contact list.
Final thoughts
For creators and small businesses selling digital products, subscriptions, or events, the right funnel software depends less on feature count and more on where you want flexibility. Some platforms prioritize bundled, all-in-one ecosystems with built-in email, courses, and communities. Others focus on doing one thing extremely well: optimizing the checkout and post-purchase experience.
Checkout Page falls into the latter category. It’s best suited to teams that already have landing pages, traffic sources, or email tools in place and want a customizable, multi-step checkout funnel they can embed anywhere. With no transaction fees and flexible funnel logic, it scales more predictably as order volume increases.
If your priority is launching quickly with pre-built funnels, course hosting, or a fully integrated marketing suite, platforms like ClickFunnels, Kajabi, or Systeme.io may be a better fit. If your focus is on improving conversions, average order value, and ownership of the checkout experience, a dedicated funnel and checkout platform can provide greater long-term control.
Ultimately, the best sales funnel software is the one that aligns with how you sell today and doesn’t force a platform change when your business grows tomorrow.
👉 Try Checkout Page free for 7 days — no credit card required.
Frequently asked questions (FAQs)
What is sales funnel software?
Sales funnel software helps businesses guide potential customers through a structured buying journey, from first interaction to purchase and follow-up. It typically includes landing pages, checkout funnels, upsells, automation, and analytics to improve conversion rates and average order value.
What’s the difference between a checkout funnel and a full sales funnel?
A checkout funnel focuses on the final stages of a purchase, such as payment, upsells, and post-purchase offers. A full sales funnel includes early stages such as lead capture, email nurturing, and content delivery. Many businesses combine both by using checkout-focused tools alongside existing marketing platforms.
Is sales funnel software only for large businesses?
No. Many small businesses and solo creators use sales funnel software to automate sales, reduce manual work, and improve conversions without hiring developers or marketers. Lightweight funnel tools are often better suited for small teams than complex all-in-one platforms.
How do automated sales funnels increase revenue?
Automated sales funnels use triggers, rules, and integrations to deliver the right message or offer at the right time. Examples include abandoned checkout emails, one-click upsells, and post-purchase reward funnels. These automations increase revenue by reducing friction and improving customer experience.
Do I need to replace my website to use funnel software?
In most cases, no. Many modern funnel platforms allow you to embed checkout funnels and forms into an existing website or landing page builder. This lets businesses improve conversions without rebuilding their entire site or changing their tech stack.
What is the best sales funnel software for small businesses?
The best sales funnel software depends on your business model. Small businesses with existing websites often prefer checkout-focused funnel tools, while course creators or membership sites may benefit from all-in-one platforms. The right choice balances ease of use, scalability, and pricing.
