7 Best sales funnel software platforms [2025]

Do you get the feeling you’re missing out on sales because your checkout is clunky and too slow?

If your present e-commerce setup doesn't have a sales funnel builder, you could be missing out on sales, even if it worked great when you first started selling digital goods or events.

Sales funnel software is made to make the buying process easier, reduce cart abandonment, and get customers to spend more money and stay loyal.

Are you ready to improve your game?

Benefits of sales funnel software

There are many ways that sales funnel software can help your organization, but we'll focus on the two main ones:

📈 Increase your average order value (AOV)

The correct sales funnel software may help you improve offers, upsells, and follow-ups, which can greatly increase the average order value. This personalized method boosts sales without needing a lot more work.

One-click upsell and cross-sell options make clients more likely to buy more. If the offers are appropriate and properly thought out, these simple changes to your checkout process can make a big difference in your bottom line.

📈 Increase your conversion rates

A smooth buying process that doesn't have customers jump through hoops to complete a purchase and incorporates personalized and relevant offers and messages in one continuous flow will make things easier, develop trust, and lower the chance of abandonment.

Features of sales funnel software

Before we start comparing platforms, let's look at the most important elements of sales funnel software that can help you increase sales, tailor your funnels, and use data to make your process better over time.

Your perfect sales funnel software should have:

✅ Tools for automation
Including automated email marketing, follow-ups, and reminders.

✅ Templates that can be customized
You may change the look of landing pages, emails, and funnels to match your brand.

✅ A/B testing
Ability to do split A/B testing on different parts of the funnel to see how they perform.

✅ Upselling and cross-selling features
Making it easier to sell more than one goods at a time.

✅ Analytics and reporting
Giving information and analysis on how well the funnel works.

✅ Integration capabilities
Works with other technologies, such email marketing software and CRM.

✅ Landing page creation
Managing access for members, renewals, and automatic invoicing for subscriptions.

✅ Subscription membership management
Managing member access, renewals, and automated subscription billing.

How to choose sales funnel software

It can be hard to choose the appropriate sales funnel software (or any program, for that matter) because there are so many possibilities. You want to pick the one that will help you make the most sales without breaking the bank or making your brain work too hard.

Most entrepreneurs who want to sell digital products should use cart and checkout page funnels instead of an all-in-one solution.

A lot of you who are reading this already have your own website and email marketing platform set up. So, your main attention will be on the checkout process.

Course creators might be different, though, because they often like a more thorough approach. But for most of us, it's all about being simple and getting things done quickly.

We looked at a number of options, some of which were focused on making the checkout process better and others on meeting the need for lead capture from start to finish through built-in CRM.

The best sales funnel software in 2025

1. Checkout Page

Instead of becoming lost in a jungle of complicated software that you probably won't use, think about how dreamy it would be to build up a checkout process that converts well in just a few minutes.

Checkout Page is all about one specific portion of your customer's experience: the checkout process.

Anyone with a Stripe account can quickly and easily create single-product checkout pages and sales funnels within the checkout process using our platform.

With our no-code solution, you can make and add single product checkout pages to your website. You can change these pages to fit your needs, and it only takes a few minutes to put them up. They let you make smooth sales funnels that guide your customers through a sales process that fits with your brand.

Checkout Page focuses on a great checkout process and enables you to send data with Zapier and webhooks to the third-party solutions you have in place to manage customer data, such as CRMs and email marketing solutions.

Checkout Page features

✅ Linked checkouts: Link checkouts so that after a customer buys anything, they can go to pages for similar products. This makes it easy to buy related items.
✅ One-click upsells: After your clients have made their first purchase, give them tempting one-click upsell options. This will make their shopping experience better and increase the average value of your orders with just one click.

✅ Customize post-purchase confirmations: You may change the confirmation page and emails whatever you like, so you can thank and reward buyers with special offers and discount vouchers.

✅ No buyer email verification: Checkout Page always utilizes Stripes guest checkout settings to process payments. This implies that customers don't have to type in and confirm their email addresses to buy your goods.

✅ Capture and send data: Use webhooks and Zapier to deliver transaction data to third-party apps that help you build better interactions with your customers.

✅ Dynamic checkout pages: Set up checkout forms that are already filled up with pricing, product information, and promo codes to make it as easy as possible for your consumers. Your consumer simply has to enter their card information, which makes them less likely to leave.

✅ Almost no setup time needed: Just link your Stripe account, and you'll be able to make funnels and sell tickets and merchandise in no time.

✅ Outstanding customer support: Our founder-led customer support team is available through LiveChat to help you set up and answer any queries you may have.

Checkout Page pricing (all plans 0% transaction fees)

See full pricing and features

🏆 Great for: Stripe users that want to have complete control over their checkout process and make it as easy as possible for customers to buy when they get to the product landing page. You can set up seamless checkout pages and funnels in just a few clicks.

😞 Who’s it less well suited to?
Anyone who wants a wide-ranging solution that includes a website builder, CRM features, or the ability to host courses.

2. ClickFunnels

ClickFunnels is the first sales funnel software made just for businesses to create and improve complete sales funnels that cover the whole sales process.

It is a complete solution that lets small business owners, marketers, and entrepreneurs get leads and nurture them, make custom sales and landing pages, construct websites, and use CRM features.

The platform makes it easy to match funnels with a business's identity and marketing by offering a variety of templates and drag-and-drop functionality.

ClickFunnels features

✅ Run A/B split tests on funnels, landing pages, and email campaigns
✅ Get full analytics to keep an eye on performance stats
✅ Use templates or a simple drag-and-drop editor to make sales funnels.
✅ Built-in email marketing tools that let you send automated email sequences to keep people interested
✅ You can change the settings for one-click upsells, down sells, and order bumps to get the most sales.
✅ The platform has tools for making and selling online courses.

ClickFunnels pricing

See full pricing and features

🏆 Great for: If you're confident with tech, have a product that sells well, and really require all of its features.

😞 Who’s it less well suited to? ClickFunnels is known for being hard to use and full of problems since it tries to handle so many things. If you're looking for a smooth, easy-to-use solution that concentrates on a certain element of the customer journey, ClickFunnels is not the best choice. Also, it's not a cheap alternative at all.

💡 Tip: Read our comparison of ThriveCart vs ClickFunnels

3. Kajabi

Kajabi is a full-featured platform for creative business owners, such as trainers, podcasters, and course makers. It helps them make, promote, and sell digital goods like podcasts, membership sites, and online courses.

Kajabi makes running a business easier by giving you all the tools you need to start and run an online business, including the ability to design sales funnels. It lets people focus on coming up with new ideas and connecting with their audience.

Kajabi’s features

✅ Make it easier to make sales funnels by giving users a simple drag-and-drop interface that makes it easy to see how customers move through the process.
✅ IIntegrated marketing technologies let you set up automatic sequences that nurture leads through targeted campaigns.
✅ Options to automate processes like sending emails, labeling contacts, and transferring people across sequences to make the sales funnel work better.
✅ The ability to make landing pages that convert well for different phases of the sales funnel.
✅ Tools that make it easy to get leads directly from forms on your landing pages.
✅ Checkout experiences that can be changed to get the most sales and keep people from leaving their carts.
✅ Access to in-depth analytics to keep an eye on funnel performance and make changes based on the data.
✅ Access to detailed analytics to track funnel performance and make data-driven adjustments.
✅ Works well with third-party apps and tools to add features and keep the funnel running smoothly.

Kajabi pricing

See full pricing and features

🏆 Great for: A digital entrepreneur or content creator, like an online course teacher or coach, who wants to make their business run more smoothly would be a great fit for Kajabi. For instance, a fitness teacher who wishes to sell workout programs online, do webinars, and run a membership site.

😞 Who’s it less well suited to? If you're simply trying out an idea in the online course area, though, there are cheaper solutions accessible to you before you spend a lot of money on a "bells and whistles" platform that you might not use to its full potential.

4. ThriveCart

ThriveCart is a shopping cart and checkout system that makes the sales funnel process better for businesses, especially those that sell digital goods.

It has a number of features that are meant to make the sales funnel work better. This is why many online business owners, course makers, and digital marketers choose it to improve their checkout experience and get more sales.

ThriveCart features

✅ Easy-to-use UI for setting up products and managing funnels
✅ Checkout pages that can be changed to fit your brand's style
✅ One-click upsell and cross-sell alternatives to raise the average order value
✅ Managing subscriptions and payment plans for products and services that come up again and again
✅ Affiliate management tools for hiring affiliates and keeping track of their sales
✅ Can work with a variety of third-party technologies, such as email marketing providers and payment gateways
✅ Full analytics and reporting to give you a better idea of how well your sales are doing and how customers act

ThriveCart pricing

* Note this is a special offer currently and is subject to change.

🏆 Great for: Users have commended how easy it is to use and how well it manages affiliates.

😞 Who’s it less well suited to? ThriveCart won't let you check out the software before you buy it, so if that's important to you, it won't work for you. The one-time purchase sounds fine, but there isn't a free trial, so if you decide it's not for you, you'll lose your money.

5. Systeme.io

Systeme.io is a flexible sales funnel builder program that helps online business owners and entrepreneurs simply construct, run, and improve their sales funnels.

Systeme.io is an all-in-one solution that includes all the tools you need for marketing automation, email campaigns, managing a membership site, and more. It makes it easier to turn leads into customers.

Systeme.io features

✅ Tools for making landing pages that will help you design pages that convert well.
✅ Email marketing automation lets you set up automated drip campaigns and divide your audience into groups.
✅ Membership site administration lets you make and control who can see private material.
✅ Affiliate management tools that let you hire and keep track of affiliates.
✅ Funnel templates come with ready-made designs that make it faster to make funnels.
✅ Options for customizing the checkout page, such as upsells and order bumps.
✅ Detailed analytics and reporting tools to keep an eye on how well your sales funnel is working and help you make smart choices.
✅ Integrations with apps from other companies to add features and make business processes run more smoothly.

Systeme.io pricing

See full pricing

🏆 Great for: Course and membership platform creators prefer this platform since it has everything they need in one place and costs less than Kajabi. A lot of folks that switch are happy they did.

😞 Who’s it less well suited to? For designers that sell a lot of things and don't mind paying more for platforms like Kajabi, there are some problems with customisation, labeling, and other things that have been reported in Syteme.io.

6. CartFlows

WordPress and WooCommerce users can use the CartFlows plugin to develop sales funnels. It lets owners of online stores make personalized sales funnels that make it easier for customers to buy things. Users can put up features like upsells, downsells, and order bumps with CartFlows to help customers buy things more easily.

The plugin comes with a variety of themes and easy-to-use capabilities, so even people who aren't very tech-savvy may use it. CartFlows wants to assist users enhance their sales processes and conversion rates by working well with WooCommerce.

CartFlow’s features

✅ Make your own sales funnel with an easy-to-use drag-and-drop interface
✅ Templates for funnels that are already made for different kinds of items and sales
✅ Options to upsell and down-sell to raise the average order value
✅ Order bumps that encourage additional purchases at checkout
✅ Tools to help you get back lost sales by recovering abandoned carts
✅ Works with WooCommerce, making it easy to handle payments and merchandise.
✅ Conditional logic to make each customer's experience unique
✅ The ability to do A/B tests to improve the performance of the funnel
✅ Analytics and reporting to keep an eye on sales indicators and conversion rates
✅ Integrations with several email marketing platforms make it easy to talk to customers.

CartFlows’s pricing

Full pricing here

🏆 Great for: CartFlows seems to have a lot of pleased clients, especially when it comes to their customer care, which gets glowing evaluations on response speed and help with setting up the product in the best way possible.

😞 Who’s it less well suited to? Some customers have said that the learning curve is severe and that they want additional built-in templates for pages and funnels.

7. GetResponse

GetResponse is a full-featured marketing platform that focuses on email marketing and has a lot of capabilities for businesses of all sizes. It has services like landing page builders, webinar hosting, and automated sales funnels that can help firms make their marketing more efficient and increase sales.

GetResponse is a specific strategy for people who want to make money from what they know. This strategy gives educators, coaches, and consultants the tools they need to market and sell their knowledge. It's a great way for them to make more money and get more people to notice them online.

GetResponse features

✅ Email marketing with automation, segmentation, and A/B testing
✅ A/B testing for landing page builder
✅ Course creator that uses AI
✅ Make quizzes, courses, and certificates
✅ Automated sales funnels that work with webinars
✅ Webinar hosting with recording capabilities
✅ Basic CRM features
✅ Integration with e-commerce
✅ Automation of marketing
✅ Works with other sales and marketing tools

GetResponse pricing

* 30% discount when paying annually

See full pricing and plans

🏆 Great for: GetResponse is a wonderful value for money for people that wish to connect with smaller subscribers in a personalized approach. The price strategy makes you think about quality over quantity.

😞 Who’s it less well suited to? GetResponse might not be the best value for folks who talk to a lot of people because it costs a lot to have a lot of contacts in your email list.

The best sales funnel software for your business

We examined the features, prices, and customer support of the platforms above and came up with two winners for distinct situations:

🏆 For its laser focus on making the creation of a fully optimized checkout process available to anyone regardless of tech skills, as well as its rapid, expert customer support: Checkout Page

🏆 For online teachers who want to make money from their knowledge, Kajabi has everything they need to create, sell, and manage digital courses.

Final thoughts

Thanks for visiting us as we looked at the top sales funnel software that can help you boost your conversions and AOV in 2025.

We've gone over the reasons why a sales funnel is vital and looked at the main features and prices of seven of the best sales funnel software alternatives to help you take charge of your customers' sales journey.

We invite you to try our 7-day free trial—no credit card required!

You can ask our support team any questions you have through Live Chat, and if you like what you see, you can schedule a demo with our founders.