Sales funnel software platforms: 7 top choices [2026]

If your e-commerce setup lacks a sales funnel builder, you may be losing revenue, even if your checkout worked well when you first started selling digital products, memberships, or events.

Sales funnel software streamlines the buying process, reduces cart abandonment, and increases customer lifetime value. By guiding visitors through multi-step checkout flows, upsells, and personalized offers, businesses can convert more leads into paying customers.

This guide reviews the best sales funnel software for 2026, including tools for checkout funnels, automated reward funnels, and multi-step e-commerce funnels so you can choose the right solution for your business.

What is sales funnel software?

Sales funnel software is a category of tools that helps businesses guide customers from first interaction to purchase using structured steps, upsells, automation, and checkout flows. Some platforms are full marketing suites, while others focus specifically on checkout optimisation.

Benefits of sales funnel software

Sales funnel software helps your business in multiple ways, but these are the core advantages:

📈 Increase your average order value (AOV)

The right sales funnel software can help you improve offers, upsells, and follow-ups, thereby increasing the average order value. This personalized approach boosts sales without requiring much additional work.

One-click upsell and cross-sell options increase the likelihood that clients will purchase additional items. If the offers are appropriate and well thought out, these simple tweaks to your checkout process can make a significant difference to your bottom line.

📈 Increase your conversion rates

A smooth buying process that doesn't require customers to jump through hoops to complete a purchase and incorporates personalized, relevant offers and messages in a single, continuous flow will make things easier, build trust, and reduce abandonment.

Key features of sales funnel software

A comprehensive sales funnel software should include these essentials:

☑ Multi-step checkout funnels: Collect info, preferences, and payments in stages for better conversion.
☑ One-click upsells and cross-sells: Increase revenue immediately after purchase.
☑ Dynamic checkout pages: Pre-fill product info, variants, and discounts for returning customers.
☑ Custom reward funnels: Offer bonuses, gifts, or discounts automatically post-purchase.
☑ Automation and integrations: Send transaction and customer data via Zapier, webhooks, or native integrations to your CRM and email platform.
☑ Analytics and reporting: Monitor conversion rates, traffic sources, and funnel performance.
☑ Embedded funnel forms: Place checkout pages on landing pages or your website easily.
☑ Automated email sequences: Follow up on abandoned carts, upsells, and post-purchase communications.

How we evaluated the best sales funnel software

Sales funnel software platforms are often grouped together, but they solve very different structural problems.

Rather than comparing feature lists, we evaluated each platform across four factors that typically drive switching decisions once a business is generating consistent revenue.

1. Structural model

Is the platform:

• A full marketing suite?
• A checkout-focused tool?
• A WordPress plugin?
• An email-first system?

The structural model affects flexibility, complexity, and long-term fit.

2. Revenue scaling impact

We look at:

• Subscription vs lifetime vs revenue share
• Transaction fees
• Revenue caps
• Whether costs increase meaningfully as sales grow

Early-stage pricing can look inexpensive but behave differently at scale.

3. Checkout and billing control

Some tools prioritise lead capture and marketing automation. Others focus on the purchase and post-purchase experience.

We assess:

• Multi-step checkout flexibility
• Subscription and payment plan depth
• Upsell and order bump control
• Conversion optimisation capabilities

4. Operational ownership

We consider:

• Who controls the payment processor
• Whether the platform acts as a merchant of record
• Data ownership
• Integration flexibility

As revenue grows, operational control often becomes more important than feature count.

The best sales funnel software in 2026

Checkout Page

Checkout Page is a Stripe-based checkout funnel platform focused on the purchase and post-purchase stages of the customer journey. It allows businesses to create multi-step checkout funnels, order bumps, and upsells without rebuilding their website. It is positioned as a checkout-focused tool rather than a full marketing suite.

Checkout Page features

✔ Create multi-step checkout funnels that guide customers smoothly through purchase
✔ One-click upsells, cross-sells, and order bumps value
✔ Checkout abandonment recovery emails
✔ Customizable confirmation pages and post-purchase offers
✔ Subscription billing and payment plans
✔ Embeddable checkout pages that work with any website or landing page builder
✔ Integrations via Stripe, webhooks, and Zapier
✔ Funnel analytics and performance tracking

How it performs against the evaluation factors

Structural model: Checkout-first and modular. Designed to plug into an existing website, landing page builder, or ad funnel.

Revenue scaling impact: Flat subscription tiers based on monthly revenue volume. No percentage-based transaction fees from the platform itself.

Checkout & billing control: High flexibility for multi-step checkout flows, subscription billing, payment plans, order bumps, and post-purchase offers.

Operational ownership: Sellers retain direct control of Stripe and customer data. It is not a merchant of record.

Checkout Page pricing (all plans 0% transaction fees)

See full pricing and features

Works well for: Stripe users who want complete control over their checkout process and make it as easy as possible for customers to buy on the product landing page. You can set up seamless checkout pages and funnels in just a few clicks.

Less well suited for:
Anyone who wants a wide-ranging solution that includes a website builder, CRM features, or the ability to host courses.

ClickFunnels

ClickFunnels is the first sales funnel software built specifically for businesses to create and improve complete sales funnels that cover the entire sales process.

It is a complete solution that enables small business owners, marketers, and entrepreneurs to generate leads, nurture them, create custom sales and landing pages, build websites, and use CRM features.

The platform makes it easy to match funnels with a business's identity and marketing by offering a variety of templates and drag-and-drop functionality.

ClickFunnels features

✔ Run A/B split tests on funnels, landing pages, and email campaigns
✔ Get full analytics to keep an eye on performance stats
✔ Use templates or a simple drag-and-drop editor to make sales funnels.
✔ Built-in email marketing tools that let you send automated email sequences to keep people interested
✔ You can adjust the settings for one-click upsells, down sells, and order bumps to maximize sales.
✔ The platform has tools for making and selling online courses.

How it performs against the evaluation factors

Structural model: All-in-one funnel builder covering the entire customer journey.

Revenue scaling impact: Subscription-based pricing with no transaction fees. Higher tiers increase feature access rather than revenue caps.

Checkout & billing control: Strong funnel-building flexibility, including A/B testing and upsells. Designed around marketing sequences rather than checkout-only optimisation.

Operational ownership: Users connect their own payment processors. Data lives largely within the ClickFunnels ecosystem.

ClickFunnels pricing

Well-suited for: If you're confident with tech, have a product that sells well, and really require all of its features.

Less well suited for: ClickFunnels is known for being difficult to use and prone to issues because it tries to handle so many things. If you're looking for a smooth, easy-to-use solution that focuses on a specific element of the customer journey, ClickFunnels isn’t the best choice. Also, it's not a cheap alternative at all.

Further reading: Read our detailed comparison of ThriveCart vs ClickFunnels

Kajabi

Kajabi is a full-featured platform for creative business owners, including trainers, podcasters, and course creators. It helps them create, promote, and sell digital products such as podcasts, membership sites, and online courses.

Kajabi makes running a business easier by giving you all the tools you need to start and run an online business, including the ability to design sales funnels. It allows people to focus on generating new ideas and connecting with their audience.

Kajabi’s features

✔ Make it easier to build sales funnels by giving users a simple drag-and-drop interface that shows how customers move through the process.
✔ Integrated marketing technologies enable you to set up automated sequences that nurture leads through targeted campaigns.
✔ Options to automate processes like sending emails, labeling contacts, and transferring people across sequences to make the sales funnel work better.
✔ The ability to make landing pages that convert well for different phases of the sales funnel.
✔ Tools that make it easy to get leads directly from forms on your landing pages.
✔ Access to in-depth analytics to keep an eye on funnel performance and make changes based on the data.

How it performs against the evaluation factors

Structural model: Course-first, all-in-one business platform with integrated email marketing and website tools.

Revenue scaling impact: Premium subscription tiers with no transaction fees. Pricing may feel high if you only need checkout functionality.

Checkout & billing control: Supports subscriptions and course payments, but checkout logic is structured around education-based products rather than experimental billing flows.

Operational ownership: Stripe-connected. Not a merchant of record.

Kajabi pricing

Well suited for: A digital entrepreneur or content creator, like an online course teacher or coach, who wants to make their business run more smoothly, would be a great fit for Kajabi. For instance, a fitness teacher who wishes to sell workout programs online, do webinars, and run a membership site.

Less well suited to: If you're simply trying out an idea in the online course area, though, there are cheaper solutions accessible to you before you spend a lot of money on a "bells and whistles" platform that you might not use to its full potential.

ThriveCart

ThriveCart is a shopping cart and checkout system that improves the sales funnel for businesses, especially those selling digital products.

It includes several features designed to improve the sales funnel. This is why many online business owners, course makers, and digital marketers choose it to improve their checkout experience and get more sales.

ThriveCart features

✔ Easy-to-use UI for setting up products and managing funnels
✔ Checkout pages that can be changed to fit your brand's style
✔ One-click upsell and cross-sell alternatives to raise the average order value
✔ Managing subscriptions and payment plans for products and services that come up again and again
✔ Affiliate management tools for hiring affiliates and keeping track of their sales
✔ Can work with a variety of third-party technologies, such as email marketing providers and payment gateways
✔ Full analytics and reporting to give you a better idea of how well your sales are doing and how customers act

How it performs against the evaluation factors

Structural model: Checkout-centric tool with optional LMS add-on.

Revenue scaling impact: One-time lifetime licence. No recurring subscription fees, though updates and ecosystem limitations should be considered.

Checkout & billing control: Good flexibility for upsells, subscriptions, and affiliate management. Focused primarily on digital product sellers.

Operational ownership: Users connect Stripe or PayPal directly. Not a merchant of record.

ThriveCart pricing

* Note this is a special offer currently and is subject to change.

Well suited for: Users have commended on its ease of use and its effective management of affiliates.

Less well suited for: ThriveCart doesn’t let you try the software before you buy it, so if that's important to you, it won't work for you. The one-time purchase sounds fine, but there’s no free trial, so if you decide it's not for you, you'll lose your money.

Systeme.io

Systeme.io is a flexible sales funnel builder that helps online business owners and entrepreneurs easily build, run, and improve their sales funnels.

Systeme.io is an all-in-one solution that includes everything you need for marketing automation, email campaigns, managing a membership site, and more. It makes it easier to turn leads into customers.

Systeme.io features

✔ Tools for making landing pages that will help you design pages that convert well.
✔ Email marketing automation lets you set up automated drip campaigns and divide your audience into groups.
✔ Membership site administration lets you make and control who can see private material.
✔ Affiliate management tools that let you hire and keep track of affiliates.
✔ Funnel templates include ready-made designs that speed up funnel creation.
✔ Options for customizing the checkout page, such as upsells and order bumps.
✔ Detailed analytics and reporting tools to keep an eye on how well your sales funnel is working and help you make smart choices.
✔ Integrations with apps from other companies to add features and make business processes run more smoothly.

How it performs against the evaluation factors

Structural model: Bundled marketing suite combining funnels, email automation, and membership sites.

Revenue scaling impact: Free tier plus low-cost subscription plans. Pricing remains predictable as revenue increases.

Checkout & billing control: Supports funnels and upsells but is primarily structured around simplicity and bundled functionality.

Operational ownership: Users connect payment processors directly. Not a merchant of record.

Systeme.io pricing

Idea for: Course and membership platform creators prefer this platform since it has everything they need in one place and costs less than Kajabi.

Less well suited: For designers who sell a lot and don’t mind paying more for platforms like Kajabi, there are issues with customisation, labelling, and other areas reported in Systeme.io.

CartFlows

WordPress and WooCommerce users can use the CartFlows plugin to develop sales funnels. It lets online store owners create personalized sales funnels that make it easier for customers to buy. Users can add features such as upsells, downsells, and order bumps with CartFlows to help customers complete purchases more easily.

The plugin includes a variety of themes and easy-to-use capabilities, making it accessible to non-technical users. CartFlows helps users enhance their sales processes and conversion rates by integrating seamlessly with WooCommerce.

CartFlow’s features

✔ Make your own sales funnel with an easy-to-use drag-and-drop interface
✔ Templates for funnels that are already made for different kinds of items and sales
✔ Options to upsell and down-sell to raise the average order value
✔ Order bumps that encourage additional purchases at checkout
✔ Tools to help you get back lost sales by recovering abandoned carts
✔ Works with WooCommerce, making it easy to handle payments and merchandise.
✔ Conditional logic to make each customer's experience unique
✔ The ability to do A/B tests to improve the performance of the funnel

How it performs against the evaluation factors

Structural model: WooCommerce add-on built specifically for WordPress environments.

Revenue scaling impact: Annual or lifetime licensing. No platform transaction fees.

Checkout & billing control: Strong checkout customisation within the WooCommerce ecosystem, including upsells and conditional logic.

Operational ownership: Full ownership through WooCommerce and connected payment processors.

CartFlows’s pricing

Ideal for: CartFlows seems to have many satisfied clients, especially for its customer care, which receives glowing reviews for response speed and effective product setup.

Less well suited for: Some customers have said the learning curve is steep and that they want more built-in templates for pages and funnels.

GetResponse

GetResponse is a full-featured marketing platform focused on email marketing and offers a wide range of capabilities for businesses of all sizes. It offers services such as landing page builders, webinar hosting, and automated sales funnels to help firms improve marketing efficiency and drive sales.

GetResponse features

✔ Email marketing with automation, segmentation, and A/B testing
✔ A/B testing for landing page builder
✔ A course creator that uses AI
✔ Make quizzes, courses, and certificates
✔ Automated sales funnels that work with webinars
✔ Webinar hosting with recording capabilities
✔ Basic CRM features
✔ Integration with e-commerce

How it performs against the evaluation factors

Structural model: Email-centric marketing suite with funnel capabilities layered on top.

Revenue scaling impact: Subscription pricing that increases with contact list size.

Checkout & billing control: Funnel tools integrate with email automation, but checkout optimisation is not the primary focus.

Operational ownership: Stripe-connected. Not a merchant of record.

GetResponse pricing

Pricing in 2026 starts at $19 per month for up to 1,000 subscribers on the Starter plan. Costs increase as your contact list grows.

- Paid tiers include Email Marketing ($19/month),
- Marketing Automation ($59/month)
- E-commerce Marketing ($69/month)

Discounts are available for annual (18%) and two-year (30%) billing cycles.

Well suited for: GetResponse offers excellent value for money for those looking to connect with smaller audiences in a personalized way. The pricing strategy emphasizes quality over quantity.

Less well suited for: GetResponse may not be the best value for users who manage large contact lists, as maintaining such lists is costly.

Comparison summary

This summary table highlights the structural differences between platforms so you can decide whether you need a full marketing suite or focused checkout optimisation.

Final thoughts

Sales funnel software platforms are often compared by feature count, but structural fit tends to matter more over time.

Some businesses benefit from an all-in-one system that handles landing pages, email marketing, and course delivery in a single environment. Others prefer a checkout-first approach that integrates with their existing tools and focuses on improving purchase flow, billing flexibility, and post-purchase optimisation.

The right choice depends on where your revenue is generated today.

If email automation and content delivery are central to your model, a bundled marketing platform may make sense. If your traffic is already working and you want more control over checkout logic, upsells, and payment structure, a more focused funnel or checkout system can offer greater flexibility.

Many growing businesses eventually separate marketing from checkout. Not because one model is better, but because their needs become more specific as sales volume increases.

The best sales funnel software is the one that supports how you sell now and doesn’t restrict how you plan to scale over the next few years.

If your focus is improving checkout performance rather than rebuilding your entire marketing system, you can try Checkout Page and see how it fits into your existing setup.

A short trial is often enough to determine whether deeper checkout controls make a meaningful difference.

👉 Try Checkout Page free for 7 days, no credit card required.

Frequently asked questions (FAQs)

What is sales funnel software?

Sales funnel software helps businesses guide potential customers through a structured buying journey, from first interaction to purchase and follow-up. It typically includes landing pages, checkout funnels, upsells, automation, and analytics to improve conversion rates and average order value.

What’s the difference between a checkout funnel and a full sales funnel?

A checkout funnel focuses on the final stages of a purchase, including payment, upselling, and post-purchase offers. A full sales funnel includes early stages such as lead capture, email nurturing, and content delivery. Many businesses combine both by using checkout-focused tools alongside existing marketing platforms.

Is sales funnel software only for large businesses?

No. Many small businesses and solo creators use sales funnel software to automate sales, reduce manual work, and improve conversions without hiring developers or marketers. Lightweight funnel tools are often better suited for small teams than complex all-in-one platforms.

How do automated sales funnels increase revenue?

Automated sales funnels use triggers, rules, and integrations to deliver the right message or offer at the right time. Examples include abandoned checkout emails, one-click upsells, and post-purchase reward funnels. These automations increase revenue by reducing friction and improving customer experience.

Do I need to replace my website to use funnel software?

In most cases, no. Many modern funnel platforms allow you to embed checkout funnels and forms into an existing website or landing page builder. This lets businesses improve conversions without rebuilding their entire site or changing their tech stack.

What is the best sales funnel software for small businesses?

The best sales funnel software depends on your business model. Small businesses with existing websites often prefer checkout-focused funnel tools, while course creators or membership sites may benefit from all-in-one platforms. The right choice balances ease of use, scalability, and pricing.