Checkout shouldn’t be complicated—yet too many online businesses are till making it that way.
Overly complex, multi-step checkouts create friction, slow buyers down, and cost you sales.
Baymard research shows that 18% of shoppers abandon carts when checkout is too long or confusing.
One-page checkout solves the clunky checkout experience by condensing the entire process into a single, seamless flow. The results speak for themselves: faster sales, happier customers, and better conversion rates.
In this article, we’ll explore:
- Why one-page checkout is becoming the gold standard for digital products, event tickets, subscriptions, businesses, and beyond.
- Key benefits, challenges, best practices, and statistics (with real-world examples)
- How Checkout Page can help you simplify and optimize your checkout experience
Multi-step to one-page checkout: The evolution of the checkout processes
The way we shop online has changed dramatically. Early e-commerce stores used multi-step checkouts that guided users methodically through reviewing their cart, entering shipping details, and confirming payment.
It was thorough, but not fast.
In recent years, one-page checkout has become a preferred solution for streamlining the online shopping experience. By consolidating all necessary checkout steps, billing, shipping, and payment information onto a single page, it significantly reduces friction and minimizes the time required to complete a purchase.
By adopting this model, businesses have seen better conversion rates and happier customers.
Traditional multi-step checkout
Multi-page checkouts were built for detailed transactions, whereby each page collected specific information, like shipping addresses or payment details.
This methodical structure helped reduce errors, boost buyer confidence, and provide companies with valuable customer data for marketing.
While it made sense for high-value or complex purchases, shoppers often found multi-step checkouts tedious, particularly when buying everyday items.
The shift to one-page checkout
One-page checkout has transformed e-commerce by simplifying the checkout experience. Platforms like Shopify have embraced the model, placing billing, shipping, and payment information on a single, easy-to-complete page.
This streamlined design keeps customers focused and speeds up the transaction, which is especially critical as attention spans shrink and a demand for speed increases.
For high-value sales, reviewing everything quickly without losing momentum is a huge advantage, helping increase conversion rates and satisfaction.
Benefits of one-page checkout
Streamlining the checkout process isn't just about speed; it’s about creating a smoother, more satisfying shopping experience.
Let’s explore the specific benefits in more detail:
1. Reduced cart abandonment rates
Cart abandonment is a significant hurdle for online sellers. One-page checkout reduces friction and simplifies the process.
To exemplify this, Shopify has reported a 35% decrease in cart abandonment after introducing a one-page checkout.
2. Enhanced conversion rates
A streamlined one-page checkout reduces friction and keeps the customer focused, directly boosting conversion rates. According to the Baymard Institute, the average cart abandonment rate across e-commerce is nearly 70%, and a long or complicated checkout process is a key contributor.
Studies have shown that simplified checkout flows can improve conversion rates by up to 35% compared to more complex multi-step checkouts (Baymard, 2023).
This efficiency becomes even more critical for stores with high mobile traffic or repeat customers because it shortens the time to purchase and improves overall user satisfaction.
3. Improved user experience
One-page checkout reduces friction. Customers can complete everything in one place instead of filling out endless forms across multiple pages.
The best one-page checkouts are responsive, quick to load, and mobile-friendly, making it easy for customers to buy whether they’re on a laptop, tablet, or phone.
4. Faster transaction time
When everything’s on one page, customers spend less time navigating and more time buying. There's no need to wait for new pages to load, and fewer chances to get distracted or frustrated.
With a one-page checkout form, customers can easily review and adjust their orders in real time, making the process faster and smoother.
5. Mobile optimization
A responsive one-page checkout adapts better to different screen sizes, making it easier for customers to finish transactions on the go. Businesses can dramatically reduce mobile cart abandonment by minimizing the effort required to buy on a small screen.
Challenges and considerations with one page checkout
While a one-page checkout can boost conversions and user satisfaction, they are not a silver bullet. Success depends on the implementation of thoughtful design and execution.
Here are a few things to watch out for.
Risk of information overload
Cramming too much information onto one page can overwhelm shoppers. If the checkout page looks cluttered, especially with upsells, shipping options, and promotions, it can be confusing and off-putting.
Sometimes, a clean multi-step checkout may work better for more complex purchases.
Increased load times
Speed is critical. A slow one-page checkout can backfire, causing frustration and abandoned carts.
Research by Queue it shows that:
- Up to 40% of online shoppers abandon a site if it takes longer than three seconds to load.
- Around 80% of users find a slow-loading website more frustrating than a temporarily unavailable site.
- When a page takes more than six seconds to load, user stress levels rise by 33%, similar to the stress of taking a math test or watching a horror movie.
- Nearly 70% of consumers say that a website’s page speed directly influences their buying decision from an online retailer.
Balancing simplicity and functionality
One of the biggest challenges in one-page checkout design is finding the right balance between simplicity and completeness.
If you strip away too much, you risk missing key details like shipping preferences, tax information, or order customization. If you include too much, you will overwhelm the customer.
The goal is to make the experience feel effortless while still collecting everything needed to fulfill the order.
Key features of an effective one-page checkout
A well-designed one-page checkout eliminates friction, builds trust, and speeds up conversions. Here’s what to look for:
1. Minimizes friction for faster purchases
A high-converting checkout only asks for essential information like email, shipping address, and payment details, while hiding optional fields such as "Company name" unless needed.
Built-in support for autofill (from browsers and password managers) speeds up form completion, and dynamic updates, like applying coupons or calculating shipping, happen without page reloads.
A subtle progress indicator, such as “Almost done!”, helps keep customers engaged through completion of longer one page checkouts.
2. Prioritizes guest checkout as the default
Good checkout pages make it easy for customers to complete a purchase without forcing account creation. Guest checkout should be the default, with login or account creation as secondary options.
After payment, customers can be invited to save their details for faster checkout in the future, optionally, not forcefully.
3. Builds trust with clear visual signals
Trust is critical during checkout. Security badges (SSL certificates, encrypted payment, and trusted partner logos) should be displayed prominently near the payment button, alongside reassuring copy like "Your payment is secure."
Subtle social proof, such as customer satisfaction scores or purchase counts, can further build confidence without distracting from the purchase flow.
4. Provides real-time, transparent order review
A strong checkout page keeps an itemized, sticky order summary visible throughout the process.
Customers should be able to review, edit, or update quantities without leaving the page, and see shipping costs or tax calculations update instantly based on their details.vHighlighting savings (e.g., "You saved $10 with free shipping") can reinforce value and encourage final conversion.
5. Supports flexible payment and delivery options
Shoppers expect a variety of payment methods. A good checkout supports major credit cards, PayPal, Apple Pay, Google Pay, and Buy Now Pay Later services like Klarna or Afterpay.
Delivery methods and costs should be shown early, with transparent pricing and estimated delivery times, to minimize surprises. Simple conveniences, like gift options, should be easily accessible without adding extra complexity.
6. Is fully optimized for mobile
Since mobile devices dominate online shopping, a checkout page must be fully mobile-optimized.
A single-column layout, large touch targets, and fast-loading scripts ensure a smooth mobile experience. The best checkouts are tested on slower connections to ensure quick, frustration-free purchasing even outside of perfect conditions.
7. Prioritizes lightning-fast page loads
Page speed directly impacts conversion rates.
The best one-page checkouts load quickly by optimizing images, minimizing script sizes, and preconnecting to payment gateways like Stripe or PayPal.
Industry benchmarks recommend a checkout load time under 1.5 seconds to avoid abandonment.
8. Delivers a consistent, branded experience
Checkout pages should feel like a natural extension of the brand, not a redirect to a generic third-party site. A strong checkout matches the store’s colors, fonts, and tone, maintaining customer trust.
Even after payment, branded confirmation pages and emails help continue the customer relationship consistently and professionally.
One page checkout examples
Let's examine some example one-page checkouts and examine what makes each effective in terms of simplicity, functionality, trust building, and ease of use for the customer.
Example: DIRTEA
DIRTEA is a wellness brand specializing in functional mushroom products that support focus, energy, immunity, and overall mental clarity.
Why it works
✅ DIRTEA’s checkout is clean, intuitive, and conversion-focused.
✅ The vertical layout guides users naturally through contact, delivery, and payment without unnecessary steps.
✅ A live order summary stays visible, letting customers easily review their purchase.
✅ Upsells are included smartly at the top without disrupting the flow, while express payment options like Shop Pay, PayPal, and Google Pay are offered early for faster checkouts.
✅ Only essential fields are required, and optional ones are clearly marked.
✅ Trust signals, like secure payment icons and messaging, reassure customers at the point of payment.
Example: The Gathering of Men
The Gathering of Men is a lifestyle community that curates retreats and community gatherings for men to connect, bond, learn, and grow. Their one-page checkouts often need to capture details for their events and make payment smooth and seamless.
Why it works
✅ Clear event details, date, time, and location are presented upfront, reducing confusion and building immediate context
✅ Strong visual branding with a custom header and images creates trust and connection with the event
✅ Full event description is included on the page, so users stay informed without navigating away
✅ Clickable map link makes it easy for users to find the venue location quickly
✅ Streamlined checkout form only asks for essential information, minimizing friction
✅ Multiple payment options, including credit card, Google Pay, iDEAL, and Bancontact, accommodate a wide range of users
✅ Transparent cost summary with subtotal, VAT, and total shown clearly above the CTA button
✅ Secure checkout messaging and recognizable card logos help reinforce trust and reduce hesitancy
Example: Raspberry Ape
Raspberry Ape is a fitness influencer and ju-jitsu black belt named Joe Strauss. He heads an academy and uses his platform to sell courses that enhance people's strength, build their skills, and improve their lives.
Why it works
✅ Bold header image and clear product title establish context and visual interest instantly
✅ Price is displayed upfront, eliminating surprises later in the flow
✅ Short, benefit-driven product description gives just enough information to motivate a decision
✅ One-click order bump (“Guillotine Essentials”) is smartly placed and includes discounted pricing, increasing average order value without interrupting the checkout process
✅ Express payment options (Apple Pay, Google Pay) are shown first, reducing friction for mobile or returning users
✅ Credit card field is prefilled for returning customers, enabling ultra-fast repeat purchases
✅ Only essential fields (email, name, card) are required, no distractions or unnecessary inputs
✅ The discount code field is visible but non-intrusive, providing a way to apply promotions without clutter
✅ The final price and “Pay” button are presented, ensuring transparency at the point of conversion
✅ Trust signals (“Payments are secure & encrypted” and Stripe branding) reinforce a safe checkout environment
Example: Checkout Page event
Checkout Page's dedicated event format pages enable you to sell multiple ticket types on a one page checkout.
Why it works
✅ Ticket types are listed with pricing, availability, and quantity selectors, making choices easy
✅ Real-time pricing updates based on ticket selection help users see the total cost instantly
✅ Form only asks for essential fields (name, email, payment), keeping checkout fast and frictionless
✅ Google Pay and card payment options are shown prominently, supporting quick and flexible payments
✅ Payment field is prefilled for returning users, accelerating repeat purchases
✅ Subtotal, tax, and total due are displayed transparently right above the CTA button
✅ “Get tickets” call-to-action is styled and well-positioned for a smooth final step
✅ Security messaging (“Payments are secure & encrypted”) and Stripe branding reinforce trust at checkout.
How Checkout Page helps you implement one-page checkouts
Checkout Page is the ultimate no-code platform for creating high-converting, beautifully branded single-page checkouts. Built for speed, flexibility, and simplicity, our solution empowers businesses of all sizes to launch unlimited custom checkout pages.
Built on Stripe, Checkout Page offers:
⚡ The world’s fastest checkout experience: Our pages load faster than any other checkout solution on the market, reducing abandonment and maximizing conversions.
🛡️ Trusted and secure with Stripe: As a certified Stripe partner, we follow the highest security standards and offer deep Stripe integration for safe, reliable payments every time.
🎨 Full branding control: Seamlessly match your checkout pages to your brand with custom logos, colors, favicons, and custom CSS. No Checkout Page branding ever appears.
💳 No middleman, no fund holds: Checkout Page is not a merchant of record. You completely control your Stripe account, and your funds flow directly to you.
📱 Mobile-optimized and responsive: Every page is fully responsive, providing a frictionless buying experience across all devices.
🖥️ Easy embedding anywhere: Add checkout pages, popups, and funnels directly to your site, or link to beautifully hosted pages or QR codes.
🔥 One-click upsells and order bumps: Increase your average order value with powerful upsell offers your customers can accept with just one click.
🌍 Accept payments globally: Support for card payments, Apple Pay, Google Pay, BNPL (Buy Now, Pay Later), ACH, and dozens of other methods, all in any primary currency.
📈 Built-in analytics and conversion tracking: Track page views, conversion rates, UTM parameters, and payment histories from your dashboard.
🧩 Integrates with your entire stack: Support for Zapier, Stripe Tax, Google Analytics, Google Sheets, and more.
🔒 Secure and seamless customer experiences: Offer passwordless access to a branded customer portal where buyers can manage subscriptions, download purchases, and update payment methods.
Conclusion
One-page checkout is quickly becoming the gold standard for online commerce. Businesses can dramatically improve their conversion rates and customer satisfaction by reducing friction, simplifying the purchase process, and creating a faster, more satisfying user experience.
If you're ready to implement a high-converting one-page checkout, Checkout Page makes it easy. With lightning-fast load times, complete branding control, seamless payment integration, and no middleman holding your funds, it’s the perfect solution for digital and event ticket sellers.
Start your free 7-day trial today—no card needed—and experience firsthand how Checkout Page can help you boost sales and delight your customers.
