Stan Store's mission is to make it dead simple for creators, coaches, and entrepreneurs to sell courses, digital products, and bookings.
All straight from a link-in-bio. No coding, fuss-free.
For many of its users, it is an excellent solution for getting started. But, it is far from perfect.
Issues like limited integrations, locked-away features, and a lack of flexibility around customization options mean that many users are on the hunt for alternative solutions.
If you are one of them, then in this Checkout Page guide, we’ll show you where Stan Store shines, where it falls short, and the best alternatives to suit your e-commerce ambitions.
Overview of Stan Store
Stan Store is an all-in-one online platform that enables the sale of digital products, courses, bookings, and subscriptions. Sales can be made directly from a creator's 'link-in-bio', so it's oriented toward those using social media platforms as their sales launchpad.
The platform combines sales, marketing, and audience engagement tools and is a no-code solution, making it accessible to anyone, regardless of technical skills.

Who is it for?
Stan Store's target audience is content creators, influencers, educators, and small business owners looking to monetize their skills and audience from their social media platform.
It’s ideal for:
- Coaches and consultants offering 1:1 sessions or group programs
- Creators selling courses, webinars, or digital downloads
- Influencers looking to combine affiliate links, offers, and products in one place
- Small business owners looking for a simple, mobile-friendly online storefront
- Anyone who wants to launch and grow an online business with an absolute minimum of tech challenges

Features
✅ Digital products: Sell eBooks, templates, guides, and other downloadable content.
✅ Attractive link-in-bio designs: 11 customizable styles, mobile-optimized, easy to set up on a phone without a desktop.
✅ Courses: Build and sell online courses.
✅ Calendar bookings: Offer and manage 1:1 coaching or consultation calls.
✅ Webinars: Host live sessions to grow and engage your audience.
✅ Lead magnets and email lists: Capture emails with free downloads and grow your subscriber base.
✅ Subscriptions and memberships: Offer recurring payment plans for loyal customers.
✅ Private community: Build a branded space for followers to connect.
✅ Analytics dashboard: Track sales performance and customer behavior in real time.
✅ No coding required: Beginner-friendly setup with no technical skills needed.
✅ Custom mobile app: Offer a mobile-optimized experience for customers.
✅ 24/7 creator support: Access help anytime.
✅ Advanced marketing tools (pro plan): Email marketing flows, discount codes, upsells, affiliate links, and pixel tracking.
Pricing
Plan | Monthly price | Annual price | Best for | Key features |
---|---|---|---|---|
Creator | $29/mo | $300/yr | New creators launching their business | Mobile & desktop storefront, calendar bookings, store analytics, unlimited courses, recurring subscriptions, lead magnets/email collection, community creation, Stan AutoDM |
Creator Pro | $99/mo | $948/yr | Established creators looking to scale | All Creator features plus dynamic pricing & payment plans, discount codes, limited-quantity offers, upsells & order bumps, Stan Payments (Afterpay, Klarna), affiliate management, email marketing tools, contact import, advanced analytics with pixel tracking |
Reasons to seek a Stan Store alternative
Despite Stan Store's popularity and all that it does well, many users seek an alternative solution due to several platform limitations, which we'll address below:
- Key features locked behind higher-tier plan: Email automation, affiliate program setup, pixel tracking, advanced funnels, and branding removal require the $99/month Creator Pro plan.
- Restricted customization: Limited ability to add elements like countdown timers, pop-ups, sliders, or other advanced landing page features without using outside tools.
- Limited third-party integrations: Currently supports only a small set of external tools. This means you may have to rely on its built-in systems for features such as email, marketing, or analytics.
- Not suitable for physical products or complex e-commerce: The platform is designed mainly for digital products and coaching, and does not support the sale of physical products.
- Best suited for TikTok/Instagram audiences only: May not be ideal if your audience is on other platforms, or if you are Google SEO driven as a business.
- Basic sales funnels: Offers less control over how the sales funnel flows compared to dedicated funnel builders.
Criteria for evaluating Stan Store alternatives
As always, the “best” platform depends on what you’re looking for. Some creators care most about price, others about customization, or the ability to sell both merch and courses in one place.
Whatever your priorities are, the main points we’ll touch on below should be kept in mind when you're evaluating alternatives:
📋 Pricing: Affordable now, with room to grow as sales increase.
📋 Customization & branding: Freedom to design a store that feels 100% yours.
📋 Integrations: Connect to your email list, social media shops, and existing tools.
📋 Product variety: Support for digital goods, physical merch, memberships, and subscriptions.
📋 Payments: Multiple payment methods, all secure for you and your customers.
📋 Customer support: Fast, human help when things go wrong.
📋 Scalability: Features that grow with your business.
📋 Analytics: Clear insights to make smarter sales and marketing decisions.
The 7 best Stan Store alternatives
1. Checkout Page
Checkout Page is a highly flexible, no-code checkout page platform built for selling digital products, subscriptions, event tickets, and more, either as a standalone page or embedded into your existing site or funnel.
Unlike many all-in-one platforms that force you into their limited design templates, Checkout Page gives you complete control over branding, checkout page design, and payment options. Unlike many of its competitors, it is not a merchant of record, so you retain complete control of your audience relationships, too.
With 99% of features included on every plan, you get enterprise-level capabilities on the most basic plan.

Key features:
✅ Unlimited pages: Create as many checkout, event, and form pages as you like.
✅ Launch from anywhere: Add links to social media bios, embed pages onto any website or landing page, launch from QR codes.
✅ Full branding control: Add your logo, colors, favicon, and even custom CSS; no pushy Checkout Page branding.
✅ Flexible billing: One-time payments, subscriptions, payment plans, pay-what-you-want pricing, donations, free or paid trials, tiered subscriptions, and more.
✅ Global payments: Accept all major cards, Apple Pay, Google Pay, bank debits, buy now/pay later (Affirm, Afterpay, Klarna), and even cash on delivery.
✅ Digital product delivery: Unlimited file storage, instant downloads, file version control, and customer portal access.
✅ Custom fields: Collect any sort of customer data you like, using dropdowns, checkboxes, text fields, shipping info, tax IDs and more.
✅ Revenue boosters: Unlimited order bumps and one-click upsells without forcing customers to re-enter payment details.
✅ Coupons & discounts: Percentage or fixed amount, volume discounts, redemption limits.
✅ Automation & integrations: Zapier, webhooks, Rewardful (affiliates), Google Sheets, Stripe Tax, WordPress, Unbounce, OptinMonster, custom tracking pixels.
✅ Analytics & reporting: Live dashboard, conversion rates, referrer tracking, weekly sales reports, full export options.
✅ Founder-led customer support: Top-tier, personalized customer support via Live Chat with real humans on our founder-led team.
Great for:
😀 Sellers who want full branding control and a checkout experience that matches their site perfectly.
😀 Businesses that need complex pricing models or advanced payment methods beyond what “all-in-one” platforms allow.
😀 Teams that want conversion optimization tools like upsells, order bumps, and A/B-test-friendly embeds.
Not great for:
👎 People who want a built-in course hosting or community platform.
👎 Sellers looking for a quick, pre-designed link-in-bio store without customization.
Pricing
Plan | Cost | Transaction fees | What's included? |
---|---|---|---|
Launch (up to $3K sales volume pcm) | $29/month $24/month if paid annually | 0% | 99% of all features, with Standard support |
Grow (up to $10K sales volume pcm) | $99/month $83/month if paid annually | 0% | Everything in launch + Premium support Custom domain Custom email domain |
Scale (up to $30K sales volume pcm) | $239/month $199/month if paid annually | 0% | Everything in Scale + VIP support |
2. Fourthwall
Fourthwall supports its users to design, sell, and ship physical or digital products, from hoodies and hats to memberships and exclusive video content. Fourthwall is a Merchant of Record site, meaning it'll handle payments and taxes for you, as well as customer support and fast, regional shipping. The downside here is they own the relationship with your buyers, not you.
It offers deep integrations with YouTube, TikTok, Instagram, and Twitch, and takes a percentage of each sale rather than a monthly fee, so it's free until you sell.

Key features:
✅ Print-on-demand merch with no inventory risk
✅ Sell digital products, memberships, and subscriptions
✅ Social media shop integrations (TikTok, Instagram, YouTube)
✅ Affiliate tools, advanced analytics, and multiple payment options
✅ Custom domains and site design
Great for:
😀 Sellers who want to add merch without the hassle of dealing with manufacturing or shipping
😀 Influencers who are using social media shopping integrations to sell directly to their fans
😀 Streamers who want live alerts for purchases during broadcasts
Not great for:
👎 Businesses focused solely on selling courses or digital content
👎 Sellers who want granular control over store layout beyond templates
👎 Sellers who value ownership of their customer data and relationships
Pricing:
No monthly fee; 5% transaction fee on sales.
3. Sellfy
Sellfy offers a quick way to set up a storefront that can handle digital products, physical products, subscriptions, and print-on-demand services. Sellfy is a no-code solution that reduces tech barriers for sellers and offers built-in marketing tools to help you sell to your customers.

Key features:
✅ Sell digital, physical, and print-on-demand products
✅ Subscriptions and pay-what-you-want pricing
✅ Built-in email marketing, discounts, and upsells
✅ Embed store or products into any site
✅ Store analytics and tax tools
Great for:
😀 Sellers who want to combine merch and digital products in one shop
😀 People who prefer built-in email marketing instead of third-party tools
😀 Businesses wanting an embedded store on their existing website
Not great for:
👎 Stores with large or complex inventories
👎 Sellers desiring complete control over store layout and theme design
Pricing:
Plan | Cost | Transaction fees |
---|---|---|
Starter (up to $10K sales volume pcm) | $29/month $22/month if paid annually | 0% |
Business (up to $50K sales volume pcm) | $79/month $59/month if paid annually | 0% |
Premium (up to $200K sales volume pcm) | $159/month $119/month if paid annually | 0% |
4. Podia
Podia is an education-oriented platform that focuses on selling courses, memberships, and digital products in one all-in-one dashboard. It also offers marketing and community-building features for those wanting to monetize knowledge and build programs that hinge on community membership.

Key features:
✅ Online course builder with drip content, quizzes, and pre-selling
✅ Memberships, subscriptions, and bundles
✅ Sell downloads and coaching sessions
✅ Built-in email marketing and affiliate program
✅ No transaction fees on paid plans
Great for:
😀 People who want courses, community, and digital sales under one roof
😀 Sellers who value easy course delivery without extra tech setup
😀 Membership-based businesses that want recurring revenue streams
Not great for:
👎 Merch sellers or physical product businesses
👎 Businesses wanting deep storefront customization and design flexibility
Pricing:
Plan | Costs | Transaction Fees |
---|---|---|
Mover | $39/month $33/month if paid annually | 5% |
Shaker | $89/month $75/month if paid annually | 0% |
5. Gumroad
Gumroad is known for its simplicity and marketplace audience. It’s one of the easiest ways to sell digital products, memberships, and even small physical items. On the downside, Gumroad's fees are notoriously steep, and there is little flexibility in terms of customization.

Key features:
✅ Supports the sale of downloads, memberships, and physical items
✅ As a marketplace, it provides a built-in audience
✅ Pay-what-you-want pricing and license key generation
✅ Built-in email marketing and customer messaging
✅ Embeddable products and store pages
✅ Supports multiple currencies and payout options
Great for:
😀 Sellers wanting to launch products within minutes
😀 Indie creators who value low-maintenance selling
Not great for:
👎 Businesses that need high-level branding control
👎 Sellers who value a lower budget solution - the fees are steep!
👎 Sellers who want to retain ownership of their customer relationship (rather than use a Merchant of Record)
Pricing:
Free to use; 10% transaction fee on all sales.
6. Linktree
Linktree is one of the best-known link-in-bio tools that has evolved into a mini-hub for selling, email capture, and social media automation. It has progressed to offer features like automated Instagram DMs, post scheduling, built-in email signup forms, and audience insights.
Boasting over 70M+ users, it’s an option that is trusted by creators wanting a lightweight tool without managing a full storefront.

Key features:
✅ Centralized bio link with unlimited links and customization options
✅ Built-in email capture and syncing with Mailchimp, Klaviyo, and more
✅ Instagram auto-DM replies triggered by keywords
✅ Social content scheduling for Instagram, TikTok, and other platforms
✅ Audience insights and link tracking
✅ Custom QR codes and branded link shortener
Great for:
😀 Sellers who want a simple, central hub for links, signups, and promotions
😀 Social media-focused businesses that want automation for comments and DMs
Not great for:
👎 Businesses needing richer e-commerce capabilities or checkout customization
👎 Extensive product catalogs or complex sales funnels
Pricing:
Free plan available; Pro plans from $5/month.
7. Ko-fi
With Ko-fi, artists, streamers, and other creative professionals can accept tips, offer memberships, take commissions, and sell their work in one place. Each creator sets up a free page, connects a PayPal or Stripe account, and receives payments directly from their fans.

Key features:
- ✅ Accept one-time tips or recurring donations from supporters.
- ✅ Offer memberships with monthly subscriptions and exclusive content.
- ✅ Sell digital or physical products directly through your own shop.
- ✅ Take commissions for custom work or creative services.
- ✅ Receive instant payments straight to PayPal or Stripe.
- ✅ Integrate with streaming and community platforms like Twitch and Discord.
- ✅ Customize your page with posts, galleries, goals, polls, and embeds.
Great for:
😀 Sellers monetizing through small, frequent transactions (donations, commissions)
😀 Artists and freelancers offering custom work alongside digital sales
😀 People wanting a low-cost, low-maintenance sales channel
Not great for:
👎 Sellers who need physical product fulfillment
👎 Businesses requiring advanced marketing automation or analytics
Pricing:
Free plan with 5% fee; Ko-fi Gold $12/month removes fees and adds features
Stan Store alternatives: Comparison table
Platform | Cost/fees | Products you can sell | Features | Integrations | Who it's good for |
---|---|---|---|---|---|
Stan Store | $29–$99/mo (Pro needed for advanced features) | Digital products, courses, coaching/consulting, subscriptions | Link-in-bio store, webinars, community, analytics, mobile-friendly, marketing tools (Pro only) | Limited (basic email + social media) | Creators selling from Instagram/TikTok who want a simple all-in-one |
Checkout Page | From $24/mo, no feature gating, 0% fees | Digital products, subscriptions, tickets, donations, pay-what-you-want | Unlimited checkout pages, upsells/order bumps, custom branding, advanced payment options | Zapier, Stripe, Google Sheets, WordPress, Unbounce, webhooks | Businesses needing full control over checkout design & payment models |
Fourthwall | Free; 5% transaction fee | Physical products (print-on-demand), digital products, memberships | Merch production & shipping, memberships, social shop integrations, custom domains | Deep integrations with YouTube, TikTok, Instagram, Twitch | Influencers & streamers adding merch + digital products |
Sellfy | From $22/mo, 0% fees | Digital products, physical products, print-on-demand, subscriptions | Built-in email marketing, upsells, discounts, embeddable store, analytics | Basic integrations; focuses on built-in tools | Creators combining merch + digital sales in one storefront |
Podia | From $33/mo, 5% fees on Mover plan 0% fees on Shaker plan | Courses, memberships, downloads, coaching | Course builder, drip content, community, built-in email, affiliate tools | Limited (focus on native tools) | Educators & coaches selling courses + memberships |
Gumroad | Free; 10% transaction fee | Digital products, small physical items, memberships | Marketplace exposure, simple setup, pay-what-you-want pricing | Limited external integrations | Indie creators selling downloads quickly |
Linktree | Free; Pro from $5/mo | Links, signups, light e-commerce | Centralized bio link, email capture, social DMs, scheduling, analytics | Mailchimp, Klaviyo, social platforms | Creators wanting a simple link-in-bio hub |
Ko-fi | Free + 5% fee; Gold $12/mo (0% fee) | Donations, tips, digital products, commissions, memberships | Tip jar, commissions, shop, memberships, goals, embeds, integrations with Twitch/Discord | PayPal, Stripe, Twitch, Discord, YouTube | Artists, streamers, freelancers monetizing through small, frequent payments |
Final verdict
There's no question that Stan Store is a strong starting point for creators who want to sell directly from their social media profiles without the need to deal with complex tech. It’s a simple, mobile-first way to sell digital products, coaching, or courses through a link-in-bio direct to audiences on your socials.
With all that said, its restricted integrations, locked features, and limited capacity to customize to your branding mean it won’t be the right fit for everyone, especially those looking to expand.
Often, Stan Store serves as a great starting point, but eventually, users are ready to fly the nest and move on to greater things.
Our verdict on the best option:
🏅 If you want a straightforward link-in-bio option, Linktree remains one of the simplest tools to centralize your offers, capture emails, and direct your audience wherever you need in a way that's lightweight and social-media friendly.
🏅 If you want more flexibility beyond social media: Checkout Page gives you full control over checkout design, payment methods, and pricing models. It works as both a standalone checkout or embedded into a website of landing page, making it a fantastic option for scaling your offerings while retaining control of your customer data.
Conclusion
As always, the best alternative is tough to call, because it depends on how much control and flexibility you need, and whether your priority is quick setup from a social bio or building a customizable checkout experience that grows with your business.
So, ready to take full control of your sales?
Take advantage of unlimited pages, custom branding, flexible payment options, and see how simple it is to scale your business on your own terms, with absolutely no code needed.
👉 Start your free 7-day trial with Checkout Page, no credit card needed!