For entrepreneurs wondering where to sell digital products in 2025, you've probably noticed there are many platforms vying for your business.
This is great news, because we all love to have a choice.
However, it can also be overwhelming to weigh the pros and cons and compare options to determine what will work best for you.
If you are an educator looking to sell online subscription-based courses and programs, you'll have different needs than someone selling one-time purchase music sample packs.
To simplify things, we review the three major types of e-commerce platforms, who they suit, their pros and cons, and some of the most popular examples of each type.
Whatever your niche, this Checkout Page guide will walk you through some of the best options to determine the best website to sell digital products in 2025.
What is a digital product?
Digital products are intangible goods, assets, or services that can be made once and sold repeatedly online. They differ from physical products in that they don't need constant reproduction, allowing creators to focus on enhancing the product rather than simply producing more.
Digital products can take many forms, including software and applications, templates, virtual musical instruments, memberships, online courses, community subscriptions, and downloadable content like printable artwork for your home.
Finding a niche, making quality, imaginative digital products, and targeting a specific customer base can lead to long-term success and open up a range of opportunities for generating relatively hassle-free income.
What’s not to like?
Deciding where to sell digital products
There are a host of options available to the budding entrepreneur selling digital products or looking to boost sales if your current solution is not paying off, and each solution caters to different needs and preferences.
Marketplaces such as Gumroad, Etsy, RedBubble, and Udemy provide a large customer base and a pre-established platform for showcasing your products.
E-commerce platforms like Shopify, Podia, and Sellfy offer the flexibility of creating your own unique storefront to sell digital goods directly to customers.
One-page checkout options, such as Checkout Page streamline the customer's buying process. They make it easy to sell your digital products with minimal friction and directly from where you interact with your audience, including websites, emails, and QR codes on flyers.
Each option above has its own set of benefits, aiming to cater to the diverse needs of digital entrepreneurs who want to boost their digital product sales.
Let’s explore these options and review the positives and negatives together!
Selling digital products on marketplace platforms
What are the features of a marketplace platform?
An online marketplace is a website where vendors can showcase and sell their products to an audience of potential customers. Imagine it as a virtual shopping mall or market where various sellers offer a diverse range of items, including both physical and digital products.
Typically, marketplaces act as a ‘"merchant of record," meaning they are the entity responsible for processing and handling customer payments, overseeing the entire payment process from purchase to settlement of funds, and applying appropriate tax additions.
Pros of selling digital products on a marketplace
- Established a platform with existing traffic
- Quick and easy set-up process compared to creating your own website
- Can benefit from the marketplace's marketing efforts
- Merchant of Record platforms take care of your tax
Cons of selling digital products on a marketplace
- High transaction fees and percentages are taken from sales
- Very limited customization options and overall flexibility
- A merchant of record site owns the customer relationship, not you, meaning you may not be able to market to or communicate with your audience
- You will often pay the highest rates of tax with a merchant of record site
- Increased competition with very high numbers of other sellers on the same platform
Selling digital products on e-commerce platforms
Features of an e-commerce platform
E-commerce platforms like Shopify and Printify, provide sellers with the tools to create their own customized online storefronts. These platforms enable individuals and companies to design and manage their unique e-commerce websites, showcasing their brands, products, and stories.
These platforms tend to give sellers more control over the look and feel of their online presence, offering greater flexibility than you get with a marketplace that pushes its own branding.
Pros of selling digital products on e-commerce platforms
- You get much more control over your branding and customer experience
- Ability to customize your storefront and website design
- Ability to create and sell a wide array of digital products
- Greater flexibility in how you price and promotions that you offer
- Good level of integration with various payment gateways and marketing tools you may use
Cons of selling digital products on e-commerce platforms
- Initial setup and customization can often take longer than with a marketplace
- Monthly subscription or transaction fees will likely apply (rather than pay as you sell)
- The responsibility for driving traffic and marketing efforts is entirely yours
- Maintenance and management of the website's technical aspects falls in greater degree to you
- Learning curves are often steeper since you have more at your fingertips to get to grips with.
Sell digital products on your own website
Lots of people who are in the process of growing a digital product-based business consider building their own website. They want full control over how they display their products and express their brand, as well as the freedom to engage directly with their audience.
Webflow and Framer are both user-friendly platforms that are very popular for people wanting to take design into their own hands. They let anyone design, build, and launch custom, responsive websites without needing to code. So, those without technical skills need not be intimidated. You stay fully in control!
Pros of selling digital products on your own website
- Complete control over branding, design, and customer experience
- Ability to customize product offerings and pricing strategies
- You get to choose how you take payment from your customers
- Full ownership of customer data and relationships
- Potential for higher profit margins with much lower transaction fees
Cons of selling digital products on your own website
- Setup and maintenance of the website and payment system may require a little upfront effort
- You have the responsibility for driving traffic and conversion rates
- It may require ongoing investment in SEO, advertising, and other marketing efforts to generate consistent sales
Selling digital products with a single product checkout page
Features of a single-product checkout page?
Embracing a single-page, single-product checkout approach when selling digital products offers your customers a streamlined and user-friendly experience.
By eliminating unnecessary steps and complexities, you make it easier and more efficient for customers to complete their transactions, resulting in far fewer abandonments!
Shopping cart abandonment is a real challenge for most businesses. In fact, more than 70% of shopping carts are eventually abandoned.
A streamlined checkout page can boost a large e-commerce store's conversion rate by 35%. You can show your digital products to your audience wherever you connect with them, including newsletters, social media bios, blogs, and websites.
Pros of selling digital products with a checkout page
- Efficient, streamlined, and highly flexible purchase process
- Massively reduced chances of customer abandonment during checkout
- User-friendly, no-code rapid setup of pages
- Low monthly costs and often no fees mean better profit margins
- You get to sell from anywhere you interact with your audience and maintain ownership of your audience's data
Cons of selling digital products with a checkout page
- May not be suitable for selling multiple products in a single transaction
- The responsibility for a receptive audience is with the seller
- Customization options may be restricted compared to multi-step checkout processes
What are the 18 best websites to sell digital products in 2025?
The array of options available is vast, so we have compiled a list of the best websites to sell digital products in 2025, comparing marketplace and non-marketplace options to help steer you in the right direction.
🥁 Ready? Drumroll, please!
1. Checkout Page
At Checkout Page, we are proud of the ease and cost-effectiveness with which our platform offers to digital entrepreneurs. Our no-code solution enables users to create single-product pages in a matter of moments. These pages can be shared as links, QR codes, or embedded on a website with just a few clicks.
We help you boost your conversions with features like one-click upsells, order bumps, discount codes, and the ability to build sales funnels without any technical know-how.
Checkout Page requires a monthly subscription, we don't take any transaction fee, making it a highly cost-effective option for those looking to maximize profit.
You can offer free trials, take deposits, one-off payments, subscriptions, and payment plans. There are also ‘pay as you choose’ and donation options, as well as features to create product variants, discounts, and more.
Last but not least, Checkout Page puts you in full control of your audience data, leaving you free to get creative as to where and how you engage with them when selling your products.
Find out for yourself and see Checkout Page in action by signing up for a 7-day free trial, no credit card needed!
Checkout Page pricing:
Plan | Montly | Yearly | Revenue limit |
|---|---|---|---|
Launch | $29 / month | $24 / month ($290 billed annually) | Up to $3K sales per month |
Scale | $99 / month | $83 / month ($990 billed annually) | Up to $10K sales per month |
$239 / month | $199 / month ($2390 billed annually) | Up to $30K sales per month | |
$399 / month | $333 / month ($3990 billed annually) | Up to $50K sales per month | |
$599 / month | $499 / month ($5990 billed annually) | Up to $75K sales per month | |
$749 / month | $624 / month ($7490 billed annually) | Up to $100K sales per month | |
Enterprise | Custom quote | Custom quote | Above $100K per month |
2. Thinkific
Thinkific is a powerful platform for helping educators creating online courses. It helps individuals and businesses to make, market, and sell courses. Instructors can use its tools and templates to create interactive, engaging courses.
It helps with marketing courses, tracking enrollments, and engaging students. This supports creators in delivering high-quality education to their audiences.
3. Podia
Podia is a digital storefront oriented to creators of online courses, memberships, and digital downloads. It's an all-in-one solution that lets creators build an attractive, branded store.
Podia's feature set includes course hosting, email marketing, and membership tools, which all go to help creators build a multifaceted digital product businesses.
4. Sellfy
Sellfy is a big name in e-commerce and is designed to help creators sell digital and physical products directly to their audience. Its straightforward setup makes it really easy to offer and monetize digital goods, ranging from e-books to music, videos, and more.
Sellfy also offers lots of features to support with marketing, analytics, and integrations, helping creators both promote and sell their digital products.
5. Shopify
Shopify is another well-known and leading e-commerce platform that enables individuals and businesses to create and operate online stores. It boasts a comprehensive suite of tools and supports entrepreneurs in setting up and customizing their online storefronts, managing inventory, processing payments, and keeping track of orders.
6. Printify
Printify serves as an excellent print-on-demand service for creators aiming to sell custom-designed products, including apparel and accessories. It offers seamless integration with major e-commerce platforms, providing creators with a user-friendly interface to manage digital product offerings efficiently and expand their customer reach.
7. Payhip
Payhip is an e-commerce platform designed to help both individuals and businesses sell digital products and memberships. Through a refreshingly simple setup process, creators are able to showcase and sell their digital goods directly to their audiences. Payhip provides creators with product management, marketing, and affiliate tracking.
8. SendOwl
SendOwl helps creators to sell digital products, memberships, and subscriptions directly to their audience, with a focus on simplicity and flexibility. With SendOwl, creators can truly personalize the selling and delivery process for their digital content.
9. SquareSpace
SquareSpace is a website-building platform that offers a comprehensive suite of tools for creating professional websites and online stores. With its e-commerce functionality, SquareSpace enables sellers of digital products to set up and manage online stores to sell their offerings.
The platform provides a good range of website templates, marketing tools, analytics, and payment processing features to help make setup and tracking simple.
Best marketplaces to sell digital products in 2025
1. Gumroad
Gumroad has gained a strong reputation for empowering creators to sell digital products directly to their audience. Its easy-to-use interface means that creators can market and sell products such as e-books, music, software, and more, enabling them to build an online presence with a minimum of hassle.
Gumroad also offers features like pre-orders, upselling, and audience management to boost creators' ability to grow their customer base and maximize their sales.
2. Etsy
Etsy is a household name when it comes to marketplaces, and specializes in handmade, vintage, and unique goods. It is a platform for independent creators and artisans to showcase and sell their digital art, music, course downloads and more.
Etsy's community-driven approach allows both sellers and buyers to engage with one another, which helps to support small-scale and independent business ventures.
3. Udemy
Udemy is a platform that specializes in education and offers a broad array of courses on a huge variety of topics. Instructors can create and sell their courses on the platform, and give them the opportunity to reach the wide audience of learners who know and trust the site as a place to access courses.
Udemy provides a marketplace for creators to share their expertise and educational content, creating valuable opportunities for learners to expand their knowledge and skills.
4. RedBubble
RedBubble is a global online marketplace offering print-on-demand products featuring independent artists' artwork. This platform enables artists to monetize their designs by offering them various products, including clothing, home decor, and stationery, to print their designs onto.
The print-on-demand model ensures that products are created as they are ordered, and this minimizes the need for inventory management. In turn, this allows artists to focus on creating and promoting their art.
5. Amazon
Amazon, the marketplace titan, provides a truly global platform for selling digital products. It offers access to a vast customer base, offers strong marketing capabilities, and has a trusted brand reputation, which sellers inherit by using it.
With Amazon, digital product entrepreneurs can take advantage of the platform's long-established infrastructure and the customer trust this platform enjoys.
6. eBay
A marketplace veteran, eBay boasts a broad customer base, a user-friendly interface, and secure transactions, making it an appealing platform for sellers of digital products. Its global reach and trusted, long standing reputation provide an excellent opportunity for reaching international customers and making sales.
7. Envato
Envato is a network of digital marketplaces that offer creative assets for use in web design, graphic design, and multimedia projects. Creative professionals are able to access a wide range of digital assets through its platforms, including themes, templates, music, and more.
Envato's ecosystem supports both content creators and users, enabling seamless transactions and helping build collaborative relationships within the creative community
8. Creative Market
Creative Market is a marketplace platform specializing in digital design assets, offering a wide variety of resources such as fonts, graphics, templates, and themes. This platform serves as a hub for designers and creatives to both sell and purchase high-quality digital assets.
Creative Market helps creative professionals connect with each other and gives them the tools and resources they need to succeed in their businesses and projects.
9. Zazzle
Zazzle is a popular platform that provides artists and designers with the tools to create and sell custom-designed products. Through its interface, creators can apply their designs to a diverse range of products, including clothing and accessories, home decor items, and electronic accessories.
Zazzle also boasts a global fulfillment network, which allows for products to be can made and shipped to a global customer base.
Well, there you have it! A good list of the most popular marketplaces in 2025 that can make getting up and running and selling digital products quick and easy.
But, there is a cost. Marketplaces make you pay for the convenience of the ready-made audience and the other services they offer.
To see how dramatically costs can rise on a marketplace platform, read How Gumroad's pricing works + a cheaper alternative
What makes Checkout Page a great alternative to a marketplace?
Checkout Page enables a creative approach to how, where, and when you promote, upsell, and cross-sell your digital products. It puts you in control and avoids the restraints that solutions like marketplaces present.
For many people, not having an audience is a significant concern when getting started, so the decision of which platform to use needn't be an either/or choice.
🎂 Why not have your cake and eat it?
- Do you have a website with an e-commerce plugin that cannot sell files directly to your audience?
- Do you want to add some products on Etsy to build an audience?
- Want to target your social media following or email list with a special offer?
Checkout Page can help! It is so cost-effective that you can easily pair it with other options to broaden your reach significantly.
Conclusion
When it comes to selling digital products, the array of options is vast. We've examined the pros and cons of marketplace and non-marketplace options, and reviewed the best websites to sell digital products as of 2025.
We’ve shown you how Checkout Page can help you overcome some of the ‘cons’ of the other website options, particularly the limitations and high costs of marketplaces, and we’ve highlighted how you can ‘play the field’ by using more than one solution as you experiment and get up and running in the digital product space.
Ready to find out for yourself how easy it is to start selling digital products on your website or from your social media bio?
👉 Start your 7-day free trial – no credit card required.
