We don’t need to tell you that today’s online marketplace is highly competitive, so finding effective ways to boost conversion rates and enhance customer experience is essential if you want a competitive edge.
One strategy that has gained much traction is the one-click upsell—a simple yet powerful technique that we are about to explore.
In this article, we’ll explore what they are, whether Stripe supports them, their benefits, how they can seamlessly integrate with various billing formats and practical examples across different product types.
We’ll also provide a step-by-step guide to setting up one-click upsells with Stripe and Checkout Page, along with valuable tips on maximizing their effectiveness.
What is a one-click upsell?
A one-click upsell is a sales-boosting strategy that invites customers to purchase an additional product or service with a single click, typically presented after the initial primary purchase is complete.
These upsells should enhance the customer's shopping experience by offering a valuable related product, often at a discount, to reward their loyalty. They should also increase average order value by presenting offers that complement and enhance the original purchase.
For example, if a customer buys a digital camera, the one-click upsell might offer them an opportunity to add a memory card or a camera bag to their order.
The customer can accept the upsell with just one click, making the process smooth without the need for additional checkout steps.
💡 Up-selling and cross-selling products to existing customers will be easier than new ones, so let’s examine how to maximize this opportunity with Stripe and the Checkout Page.
Can you offer one-click upsells with Stripe?
No, Stripe does not enable one-click upsells. However, users can create order bumps on checkout, allowing customers to add one or more items to their cart before they check out.
It also enables subscription upsells, allowing customers to upgrade to a longer-term plan, typically monthly to yearly.
Order bumps upsells, and down-sell offers on the checkout are effective tools for boosting average order value and conversion rates. They are typically used to encourage adding lower-value items to a cart that don’t require much thought.
For example, when buying over $50 worth of health supplements, you might offer a $5 trial-size pack of a new vitamin brand as an order bump. If your customer declines this offer, they could be offered some vitamin C gummies for $2 as a down-sell.
As we'll explore below, one-click upsells increase the likelihood of you selling more valuable products to warmed-up customers after they’ve made their initial purchase. Stripe does not enable them natively, so this is where Checkout Page comes in.
One-click upsell examples with Stripe & Checkout Page
Checkout Page allows you to craft sales funnels and utilize various one-click upsells using different billing formats, including subscriptions, payment plans, and one-time purchases. Customers can accept your upsell offers and pay with Stripe with just a single click, enhancing the seller's average order value.
Let’s take a look at examples of how different payment formats can be combined to bring benefits to your business and your customers:
One-time purchase upsell
Offering a one-time product as an upsell to another can provide added value to your customers and benefit your business by building on their original purchase.
💡Examples:
- A yoga studio might offer a product bundle that includes a branded mat, bag, and water bottle to customers who’ve purchased a one-day workshop ticket.
- A music software company could present a discounted samples and loops pack as an upsell to those paying to download their music production software.
Subscription + one-time payment upsell
When customers subscribe to your services, they indicate their interest in ongoing engagement, making it an ideal opportunity to present a one-time purchase offer, often at a discounted rate.
💡Examples:
- Customers who subscribe to your weight loss platform could be offered a one-time purchase of a digital diet and exercise tracker to support their fitness journey.
- Customers who sign up for weekly video tutorials on using AI to create digital products might receive a one-time upsell for your ‘Ultimate Guide’ ebook at a 50% discount exclusive to subscribers.
Payment plan + one-time payment upsell
If a customer opts for a payment plan on a larger purchase, suggesting a relevant or convenient add-on at a lower price can be beneficial.
💡Example:
- If a customer has just enrolled in a payment plan for a high-ticket home gym equipment package, you could offer a one-time upsell for a smaller related item, such as a personalized coaching session to set them up optimally.
These upsell combinations increase the average order value and enhance your customers' overall purchasing experience by presenting complementary products and services that show consideration of their original purchase.
How do I set up one-click upsells with Stripe & Checkout Page?
Easily! We’ve made it simple for you to add a one-click upsell to any product you sell using the Checkout Page, no matter the billing format. Our intuitive, fuss-free platform enables you to create sales-boosting offers in minutes.
🏃🏽 Let’s take a look at this in action!
Creating a one-click upsell product in Checkout Page
Step 1. Connect Checkout Page to your Stripe account
First things first, after signing up for a Checkout Page account you’ll need to connect to Stripe. Guidance for this can be found in our help center guide.
Step 2. Create a Checkout Page to display your one-click sell up item
After clicking ‘Create page’ on the top right of the dashboard page, select ‘Checkout’ from the page type menu.
Step 3. Add the key information for your upsell offer
Our form will prompt you to add the product title, price, currency, billing model and discount information:
Step 4. Choose a page layout for your offer
Step 5. Add a description for your offer item
Step 6. Add an image to your product page
Step 7. Preview your page
Ensure you are happy with the design and layout by using the preview function to view your page.
Adding your one-click upsell product to your main product
Step 1. Select your primary product page from the dashboard menu
Step 2. Set up your one-click upsell
Click ‘Edit page’ and navigate to ‘After payment’ then ‘One-click upsell’.
Step 3. Set up your one-click upsell
Ensure ‘One-click upsell’ is selected, and then choose either to replace checkout with upsell (this will open the upsell on the same page as the primary purchase after completion) or redirect to a page that has your upsell page embedded on it.
From the ‘Upsell checkout page’ dropdown, select the page you product you wish to offer as an upsell to your primary product, and save.
Step 4. Run a test payment on your primary product and hit subscribe/pay
Step 5. Review the upsell, which loads upon completion of the initial payment
Here, you can see the customer has the chance to buy this offer in one click or decline.
And that’s it! Given how simple it is to create checkout pages for each of your products and to link them in order to up-sell, there’s nothing standing between you and the opportunity to boost your order value.
How to use one-click upsells to boost average order value
As we’ve demonstrated, implementing one-click upsells is a simple yet powerful strategy to enhance your average order value without complicating the checkout process for your customers, meaning you are both happy! Here are some tips to help you utilize them fully:
🔎 Identify complementary products: Analyze your inventory to find items that naturally complement your main products. For example, if a customer purchases a smartphone, consider offering accessories such as cases or screen protectors.
🤗 Create compelling offers: Design enticing upsell offers and clearly show the benefits. Highlight the value or savings customers gain by adding the additional item. Using persuasive language to emphasize how the upsell enhances their initial purchase can significantly improve acceptance rates.
💳 Simplify the checkout process: Ensure that your one-click upsell option is seamlessly integrated into the checkout flow. The key is to minimize any friction for the customer.
📸 Utilize visuals: To capture attention, incorporate high-quality images and sufficiently detailed descriptions of the upsell products. Visual appeal can greatly influence a customer's decision to proceed with the one-click upsell.
🧪 Test and optimize your offers: Regularly assess the performance of your upsell strategies. Conduct A/B testing to evaluate different offers, placements, and messages to see what resonates best with your audience.
🔢 Leverage customer data: Use customer purchase data and browsing history to tailor upsell suggestions. Personalized recommendations increase the likelihood of conversion by making the offers more relevant to the individual shopper.
Conclusion
In this article, we’ve examined whether you can offer one-click upsells with Stripe and how Checkout Page makes them possible.
We’ve also shown you some examples of great one-click upsells in action and provided a step-by-step guide to setting them up with the Checkout Page and Stripe.
Lastly, we’ve provided some great tips for applying one-click upsells effectively to boost your average order value.
Implementing one-click upsells can significantly enhance conversion rates, so we think making the most of them is a no-brainer.
If you'd like to see for yourself how straightforward we’ve made setting them up, we invite you to sign up for our 7-day free trial — no card needed!
