Searching for an alternative to ClickFunnels often starts with a simple realization: you don’t need, or want, an all-in-one funnel platform trying to do everything. Paying for a host of features you don't need is frustrating, and often, platforms that offer a lot don't excel in all areas.
For many businesses, ClickFunnels can feel too rigid, too closed, or too complex. Perhaps you already have a preferred marketing stack, or you want complete control over your checkout experience and branding without the bloat and clunky functionality.
In this Checkout Page guide, we’ve reviewed the top ClickFunnels alternatives for 2025, focusing on tools that integrate cleanly, give you ownership of your checkout flow, and help you convert more.
What is a sales funnel?
At its broadest, a sales funnel refers to the entire journey from potential customer to repeat buyer, encompassing the generation of leads, nurturing them over time, converting them into a purchase, and maintaining the relationship after the sale.
In a more practical, revenue-focused sense, a sales funnel often comes down to the steps that directly lead to and optimize a transaction. That might be as simple as a landing page, checkout flow, one-click upsells, and follow-up emails.
This is where the real leverage lies for many businesses: creating a seamless, branded, and conversion-focused purchase experience.
ClickFunnels positions itself as an all-in-one funnel builder, covering both ends of the spectrum. But if you don’t need a full marketing suite, it can be overkill.
ClickFunnels: pros and cons
Pros:
✅ All-in-one sales funnel builder
✅ Drag-and-drop page builder with templates
✅ One-click upsells and downsells
✅ Simple membership site features
✅ Affiliate program tools
✅ Large community and training resources
Cons:
❌ Expensive compared to modern alternatives ($97–297/mo)
❌ Limited flexibility for checkout and payment flows
❌ Cannot fully control branding or the checkout experience
❌ Acts as a merchant of record in some setups, which may not suit all business models
❌ Steep learning curve if you want a lightweight checkout or funnel component
❌ Often requires extra tools (CRM, email, analytics) to round out your stack
❌ Page builder can feel restrictive if you want complete creative control
Summary:
ClickFunnels makes sense if you want to build everything in one place and are comfortable working within its ecosystem. However, for many businesses today, it’s more practical to use focused tools that integrate into their existing stack, offering greater flexibility, control, and improved performance at a lower cost.
What to look for in a ClickFunnels alternative
Not every business needs the same type of sales funnel. The right alternative to ClickFunnels depends on what you’re selling and how you operate.
Here are a few key considerations:
- Selling digital products or subscriptions? Look for flexible checkout flows with one-click upsells, subscription billing, and complete control over branding.
- Running an online course or membership? You may want a built-in membership management system or a tool that integrates easily with your existing Learning Management System (LMS).
- Selling services, events, or high-ticket offers? Simple, conversion-optimized checkout pages, combined with custom fields and flexible payment options, often outperform complex funnels.
- Already have a strong marketing stack? You probably want a tool that integrates seamlessly into your existing systems, rather than one that requires you to adopt a whole new suite or gives you a host of features you won't be using.
If your priority is optimizing the purchase experience, a focused, lightweight tool that zones in on a particular aspect of the sales funnel may serve you far better than an all-in-one platform trying to do everything.
Top ClickFunnels alternatives
1. Checkout Page
For businesses focused on conversions at the point of sale, Checkout Page is one of the most effective no-code alternatives to ClickFunnels, especially if you don’t want a bloated all-in-one suite.
Checkout Page provides you with complete control over the checkout experience, featuring flexible page designs, a range of payment options, and advanced selling features, all without requiring developer input or merchant of record limitations. It seamlessly integrates into your existing stack, allowing you to pair it with the tools you already use.
Features:
✅ Unlimited branded checkout pages, event pages & form pages
✅ Lightning-fast page load speeds
✅ No developer required, set up in minutes
✅ One-click upsells and unlimited order bumps
✅ Full control over payment models: one-time, subscriptions, payment plans, pay-what-you-want, free, and paid trials
✅ Accepts all major payment methods: cards, wallets, BNPL (Klarna, Afterpay), ACH, SEPA, more
✅ Embeddable on your website or used as hosted pages
✅ Advanced analytics and conversion tracking
✅ Seamless integrations: Google Analytics, Zapier, Rewardful, Webhooks, WordPress, Webflow, Unbounce, and more
✅ White-label experience with full brand control (no Checkout Page branding)
✅ No merchant of record lock-in — you stay in control of your payments
Limitations:
❌ Not a full email marketing or CRM platform (but integrates with your existing tools)
❌ Not a landing page builder (best used embedded on your existing pages, or as hosted checkout pages)
❌ Not a membership site builder (but works with external LMS or membership systems)
Pricing & free trial:
✅ Free 7-day trial — no credit card required
✅ Simple, transparent pricing, no limits on pages, upsells, or transaction types
| Plan | Cost | Transaction fees |
|---|---|---|
| Launch | $29/month (up to $3K sales volume) $24/month if paid annually | 0% |
| Grow | $99/month (up to $10K sales volume) $83/month if paid annually | 0% |
| Scale | $239/month (up to $30K sales volume) $199/month if paid annually | 0% |
Summary: If your priority is a modern, branded, conversion-optimized checkout flow, without the complexity or lock-in of all-in-one platforms, Checkout Page is an excellent fit.
"Checkout Page has been a game changer in our ability to test and iterate conversion funnels rapidly, sales landing page designs, and pricing for our subscription offerings. Support has been incredible and the business impact undeniable!" — Ben Friedmann, Chief Revenue Officer, The New York Sun
2. GetResponse
GetResponse is one of the strongest ClickFunnels alternatives if you're looking for a flexible, full-funnel platform that also includes built-in email marketing and automation.
GetResponse provides everything you need for lead generation, email nurturing, and building sales funnels with a cleaner, more modern UI. It’s also more affordable and scales well for growing businesses.
Features:
✅ Full email marketing platform (campaigns, autoresponders, segmentation)
✅ Landing page and funnel builder
✅ Marketing automation workflows
✅ Conversion funnels with pre-built templates
✅ Built-in webinars (hard to find feature)
✅ Paid ad management (Facebook, Google)
✅ Pop-ups and forms
✅ Advanced analytics and reporting
Limitations:
❌ Not a flexible checkout solution; lacks modern checkout flows, limited upsell/downsell options
❌ Pricing increases as your email list grows, which can get expensive at scale
Pricing & free trial:
✅ Free trial — 30 days, no credit card required
✅ Paid plans from $19/month (1,000 contacts)
Summary: If you’re looking for a well-rounded, modern alternative to ClickFunnels that offers email marketing and funnel-building capabilities, GetResponse is worth considering.
3. Systeme.io
Systeme.io offers an all-in-one sales funnel platform, especially for budget-conscious businesses or solopreneurs. It covers landing pages, email marketing, affiliate programs, and sales funnels — at a fraction of ClickFunnels' price.
It’s not as polished as some higher-end tools, but for simple funnels on a tight budget, Systeme.io has something to offer, especially those needing a free account.
Key strengths:
✅ Full sales funnel builder (landing pages, upsells, downsells)
✅ Email marketing & automation
✅ Affiliate program management
✅ Membership site builder
✅ Built-in course delivery
✅ Drag-and-drop page builder
✅ Integrations with Stripe and PayPal
✅ Forever free plan available
Limitations:
❌ Limited design flexibility, templates, and page builder feel basic compared to more premium tools
❌ Lacks advanced checkout options (no BNPL, advanced subscription controls, etc.)
Pricing & free trial: ✅ Forever free plan available (with limitations)
✅ Paid plans from $27/month
Summary:
For solopreneurs or businesses on a budget seeking an affordable all-in-one alternative to ClickFunnels, Systeme.io offers excellent value, although power users may eventually outgrow its limitations.
4. Leadpages
Leadpages is a focused landing page and simple funnel builder, ideal for businesses that prioritize conversion-focused pages and want an easy-to-use tool that integrates with their existing marketing stack.
It’s lighter and faster than ClickFunnels as well as more affordable, but doesn’t try to be an all-in-one platform. It could be a good fit if you need landing pages, forms, and checkout add-ons.
Features:
✅ High-converting landing page builder
✅ Large library of tested templates
✅ Drag-and-drop editor
✅ Pop-ups and alert bars
✅ Basic checkout functionality (with Stripe integration)
✅ A/B split testing
✅ SEO-friendly pages
✅ Unlimited traffic (even on lower plans)
Limitations:
❌ Checkout capabilities are basic; they lack advanced upsell/downsell or subscription management
Pricing & free trial:
✅ Free trial — 14 days
✅ Paid plans from $37/month paid annually
Summary: If you're looking for a fast and affordable alternative to ClickFunnels that's focused on landing pages and basic funnel flows, without being locked into an all-in-one suite, Leadpages is a good option.
5. Unbounce
Unbounce is one of the best alternatives to ClickFunnels if your primary focus is landing pages that convert. It offers powerful features for optimization, making it ideal for businesses that run paid traffic and want to test and refine page performance at scale.
Unlike ClickFunnels, Unbounce is lean, focusing on landing pages, pop-ups, and sticky bars, not full-funnel automation or email marketing. It’s designed to fit into an existing stack, not replace it.
Features:
✅ Drag-and-drop landing page builder
✅ AI-powered Smart Traffic for optimization
✅ A/B and multivariate testing
✅ Dynamic text replacement (great for PPC)
✅ Pop-ups and sticky bars
✅ Fast page load times
✅ 1000+ integrations (via Zapier, direct apps)
✅ No traffic limits on higher plans
Limitations:
❌ No built-in checkout or advanced payment flows, requires an external checkout tool
❌ No built-in email marketing, designed to integrate with your stack
Pricing & free trial:
✅ Free trial — 14 days
✅ Paid plans from $74/month paid annually
Summary: If you want highly optimized landing pages and conversion-first tools that seamlessly integrate into your existing stack, without relying on an all-in-one funnel suite, Unbounce is a top choice for serious marketers.
6. Instapage
Instapage is a premium landing page builder designed for businesses running paid advertising at scale. Its standout feature is 1:1 ad-to-landing page personalization, which helps you match ad messaging to landing pages for improved conversion rates.
It also includes advanced analytics, heatmaps, and team collaboration features, making it ideal for in-house marketing teams and agencies.
Features:
✅ High-converting landing page builder
✅ 1:1 ad-to-landing page personalization
✅ A/B and multivariate testing
✅ Built-in heatmaps
✅ Real-time collaboration tools
✅ Fast page load times
✅ 120+ native integrations
✅ Enterprise-grade security and reliability
Limitations:
❌ Very expensive, designed for larger teams and ad budgets
❌ No built-in checkout or ecommerce flows, must integrate external solutions
Pricing & free trial:
✅ Free trial — 14 days
✅ Paid plans from $79/month billed annually
Summary: If you're running large-scale paid advertising and need highly personalized landing pages with advanced testing and optimization, Instapage delivers, albeit at a premium price.
7. Kartra
Kartra is one of the closest all-in-one alternatives to ClickFunnels, offering a comprehensive platform that encompasses landing pages, email marketing, checkout, membership sites, and more, all in one place.
It’s best for businesses that want to centralize everything in one place, though with the usual trade-off of some flexibility and stack integration. Compared to ClickFunnels, many users find Kartra’s feature depth stronger, particularly in areas such as memberships and video delivery.
Features:
✅ Full sales funnel builder
✅ Integrated checkout and payments
✅ Email marketing & automation
✅ Membership site builder
✅ Video hosting with calls-to-action
✅ Affiliate program management
✅ Help desk & support tools
✅ Advanced analytics and reporting
Limitations:
❌ UI can feel dated and complex compared to more modern tools
❌ Not ideal if you prefer to integrate with your stack, as it is a somewhat closed ecosystem
Pricing & free trial:
✅ Free trial — 14 days
✅ Paid plans from $99/month
Summary: If you want a true all-in-one suite to replace ClickFunnels and are willing to adopt Kartra’s ecosystem, it offers strong capabilities across email, checkout, membership, and funnel building.
8. SamCart
SamCart is a dedicated checkout and cart optimization tool, making it a strong alternative to ClickFunnels if your goal is to sell digital products, subscriptions, or courses with a streamlined checkout flow.
Unlike ClickFunnels, SamCart focuses purely on the critical moment of purchase, helping you maximize revenue through one-click upsells, order bumps, and high-converting checkout designs.
Features:
✅ Beautiful, conversion-optimized checkout pages
✅ One-click upsells & order bumps
✅ Subscription billing & recurring payments
✅ Cart abandonment tools
✅ Sales tax & VAT calculation
✅ Affiliate management
✅ Digital product delivery (courses, downloads)
✅ Detailed analytics & A/B testing
Limitations: ❌ No full funnel builder or landing pages, so it works best as an add-on to existing sites
Pricing & free trial:
✅ 7-day trial available
✅ Paid plans from $59/month paid annually
Summary: If you want a highly optimized checkout experience, especially for digital products and subscriptions, SamCart is a focused solution that can outperform heavier funnel platforms at the point of sale.
9. Flodesk
Flodesk is an email marketing platform renowned for its beautiful design, simplicity, and affordability. It now also offers Flodesk Checkout, making it a strong, lightweight alternative to ClickFunnels for creators and solopreneurs.
It’s not a full-funnel builder, but if you want email marketing and simple checkout flows in one polished tool, without the complexity of ClickFunnels, Flodesk is a great fit.
Features:
✅ Stunning email marketing builder
✅ Simple, elegant checkout pages (Flodesk Checkout)
✅ Sell digital products & services
✅ One-time & recurring payments
✅ Full brand control — no Flodesk branding
✅ Flat pricing, not based on list size
✅ Easy automation workflows
✅ Integrates with Shopify, Typeform, Zapier, and more
Limitations:
❌ No funnel builder or landing pages beyond basic checkout
❌ No built-in affiliate management or advanced cart features
Pricing & free trial:
✅ 14-day free trial
✅ Paid plans from $35/month paid annually
Summary: For creators, solopreneurs, and personal brands seeking beautiful email marketing and straightforward checkout flows without the need for an all-in-one funnel platform, Flodesk offers a modern and affordable alternative.
10. ThriveCart
ThriveCart is a popular alternative to ClickFunnels for businesses seeking powerful checkout features without the subscription fees typically associated with most funnel platforms.
It’s a dedicated cart and checkout tool that supports complex product setups, advanced funnels, and integrates easily into existing websites, making it ideal for businesses that prioritize flexibility and ownership.
Features:
✅ High-converting checkout pages
✅ One-click upsells & downsells
✅ Order bumps
✅ Subscription billing & payment plans
✅ Digital product delivery
✅ Affiliate management
✅ A/B testing
✅ Lifetime pricing option (no ongoing monthly fees)
Limitations:
❌ No built-in landing page builder, designed to work alongside your website or landing page tool
❌ UI feels slightly dated compared to newer tools
Pricing & free trial:
✅ Lifetime license (no recurring fee) — typically $495 one-time
✅ No free trial, but 30-day money-back guarantee
Summary: For businesses seeking a flexible, powerful checkout system and opting for a lifetime license over ongoing subscription fees.
Conclusion: Which ClickFunnels alternative is right for you?
Ultimately, the best ClickFunnels alternative depends on what you truly need from your funnel and how you want your tools to integrate into your business.
If your priority is to own the checkout experience, convert more customers, and build flexible, branded checkout flows without the need for code or complexity, Checkout Page is the standout choice. It’s ideal for modern businesses that want fast, high-converting checkout funnels that integrate cleanly with the rest of their stack.
On the other hand, if you’re looking for a more comprehensive solution that combines email marketing, automation, and funnel building into one platform, GetResponse offers excellent value and flexibility without the bloat or steep learning curve associated with ClickFunnels.
Ultimately, your funnel should serve your business, not the other way around.
Ready to optimize your checkout funnel?
👉 Start your free 7-day trial of Checkout Page — no credit card required.
