30 types of events: Examples & free planning checklist

Looking for some ideas and advice on how to create an event that will help you reach your goals?

This Checkout Page guide will look at 30 distinct events in eight different categories, such as pop-ups, parades, corporate conferences, and seminars. We'll help you understand all the important things you need to think about when arranging an event.

We'll also point you to articles and guidelines about certain events, as well as event-specific articles and guides, and free planning checklists to help you stay on track and make sure your event is a huge success.

1. Types of cultural, artistic, and performing events

Festivals

There are many various sorts of festivals, but they all have one thing in common: they bring people together in entertaining and colorful ways to talk about the same thing.

Some take place in broad fields, some on busy streets, and some in natural settings like forests. Everyday spaces become stages and stands for creativity and expression, like music, food, presentations, and workshops.

People come together during festivals to celebrate, learn, and talk about a similar interest, and they give friends and strangers an opportunity to interact and have fun outside of their everyday lives.

Ways that different sorts of festivals make money:

Ticket sales: Early-bird, VIP, and group discounts.
Sponsorships: Working with local businesses and brands.
Merchandise: Selling things like T-shirts, water bottles, and hats that have to do with the festival.
Food and beverage: Working with merchants to share profits.
Workshops and activities: Fees for unique interactive sessions.

Things to think about when planning festival events:

Artist and performer expenses: Costs for artists and performers include booking, travel, lodging, and technical riders.
Venue costs: Costs for the venue include rental fees, permits, and licensing.
Production costs: Costs of production include setting up the stage, hiring security, and hiring crew.
Food and beverage costs: Costs for food and drinks include vendor fees, beverage licenses, and catering.
Marketing and promotion: Marketing and advertising: Ads and other materials for promotion.
Logistics: Transportation, sanitation facilities, and insurance are all part of logistics.
Miscellaneous costs: Other costs include decorations, keeping the website up to date, and a contingency fund.

A crowd faces the stage as fireworks burst above them

Music festivals

Some music festivals have musicians from many different genres, while others focus on a single genre, such techno or folk music. A good festival makes it possible for people to enjoy live music, find new artists, and meet other people who love music.

There may be one or more stages at these festivals for musicians, food sellers, and art installations. When done right, they bring people together through their love of music.

They could last for a day, a weekend, or even a week!

Audience: People of all ages who love music, young adults, families, and those who live in the area.
Considerations and timing: Plan for months with good weather, keeping in mind noise rules and how to manage crowds.
Complexity: Scheduling artists, setting up the stage, managing sound, preparing security, providing food, allowing guests to camp or "glamp" for multiple days, getting special event permits, health department permits, and alcohol licenses.
Types of tickets suggested: Early-bird discounts, VIP passes, group packages, day passes, and full festival tickets are some of the types of tickets suggested.

A festival crowd with colored smokes erupting from stage

Food and drink festivals

Food and drink festivals are a way to celebrate food and drinks from around the world and from your own area, like beers, wines, and artisanal spirits. They provide local restaurants and craft drink makers a chance to show off their skills by holding cooking demos, tastings, and courses.

They almost usually have live entertainment that goes along with the theme of the event and makes the ambiance better. For instance, a festival of Spanish gastronomy would have flamenco dancers or classical Spanish guitar music.

Audience: People who like food and drink, families, tourists, and people who live in the locality looking for a place to gather.
Timing and considerations: Plan your event during the busiest times for harvesting or brewing to get the most diversity. Also, think about the size and accessibility of the site to make sure everyone can get there. If you're going to host it outside, think about the weather for that time of year.
Complexity: Moderate level of difficulty; entails working with food and drink vendors, getting the right permissions, following health rules, and making sure everything is planned out well.
Suggested ticket types include: General Admission, VIP Tasting Experiences, Family Packages, and discounts for designated drivers.

Fringe festivals

One thing that makes fringe festivals special is that they take place in many different places in a city. They often turn unusual places into places to perform, which makes for an exciting city experience. Theaters, galleries, parks, clubs, and even public squares can all host shows.

Fringe festivals are a celebration of the performing arts and feature a wide range of new and experimental acts, such as theater, dance, music, comedy, and multimedia events.

Audience: People who like the arts, go to the theater, are families, visitors, or people who live in the area.
Considerations and timing: Plan your event during times when there aren't many other events going on, and think about how easy it will be for people to get to the venue and how well the technology will work.
Complexity: Moderate to high complexity: managing many performances, booking artists, handling venue logistics, and marketing initiatives.
Suggested ticket types: Types of tickets that are suggested are single performance tickets, festival passes, and student or group rates that are lower.

A person dressed like the mad hatter bows in performance to a passer by

Comedy festivals

Comedy festivals are all about showing off the skills of different comedians. They give both well-known and up-and-coming comedians a chance to rehearse and get feedback on their work.

These events can last one day or several days, and they usually include a mix of stand-up, improv, and sketch comedy at places like theaters, bars, and pop-up locations.

Audience: Comedy lovers, adults only, families, and young adults.
Things to think about and when to book: Book acts well in advance, and think about the audience's sense of humor.
Complexity: Moderately complex because you have to book comedians, set up the venue, and handle tickets.
Suggested ticket types: Some sorts of tickets you might want to sell are single performance tickets, festival passes, and group prices.

Literature festivals

Literature and book festivals celebrate the written word by bringing together authors, poets, and literary fans for readings, talks, seminars, networking, and even book signings.

These gatherings for book lovers celebrate a love of literature by letting people meet their favorite authors and other book enthusiasts.

Audience: Book lovers, students, educators, and families.
Considerations and timing: Coordinate with authors' schedules; consider partnering with local schools.
Complexity: Moderate; requires planning author engagements and workshop logistics.
Suggested ticket types: Single session tickets, all-access passes, student discount.

2. Performance events

Performance events are often highly interactive and cover a wide range of creative practices, from theater productions and dance showcases to stand-up comedy, improvisation, and more experimental art forms.

What makes these events special is the exchange between performers and spectators. The stage becomes a space where stories unfold in real time, and the audience’s reaction forms part of the performance.

Revenue streams for performance events

Ticket sales: General admission, VIP access, and group discounts.
Sponsorships: Partnerships with local businesses and brands for financial support.
Merchandise: Sales of event-related products (T-shirts, programs, etc.).
Concessions: Food and beverage sales at the event.

Cost considerations for performance events

Artist fees: Payments for performers, including actors, dancers, and comedians.
Venue rental: Charges for using theaters, studios, or other performance spaces.
Production costs: Expenses for staging, lighting, sound equipment, and set design.
Marketing and promotion: Costs for advertising, promotional materials, and ticketing platforms.
Staffing: Salaries for event staff, including technical crew, security, and ushers.
Insurance: Liability coverage to protect against potential incidents during the event.

Theatre performances

Theatre performances use storytelling and imaginative stage design to bring scripts to life for an audience. From classic plays to contemporary performances that bring the audience into the fold, theatre productions take people on an array of different journeys, from tragedy to comedy and everything in between.

Audience: Theatre enthusiasts, families, students, and local communities.
Considerations and timing: Schedule according to seasonal preferences and school calendars, considering the relevance of play themes and audience engagement strategies.
Complexity: Moderate; involves a varied team, actor recruitment, set design, and rehearsal coordination.
Suggested ticket types: Individual show tickets, season subscriptions, and group discounts.

Dance performances

Dance performances celebrate the art of movement of many ranges of styles from ballet through to breakdance. These events show off the skills of talented dancers and choreographers, and may showcase both local and international talent.

Audience: Dance enthusiasts, families, schools, and local artists.
Considerations and timing: Schedule around local dance school calendars; consider venue facilities for performances.
Complexity: Moderate; involves choreography, dancer auditions, and stage production elements.
Suggested ticket types: Individual performance tickets, family packages, and group discounts.

Women dances on stage in white in purple light

Music performances

Music performances encompass a wide range of genres and styles, from solo artists to full-blown orchestras. These events can range from intimate acoustic sets to large-scale concerts, creating immersive experiences for music-loving audiences.

Audience: Music lovers, families, young adults, and tourists.
Considerations and timing: Align performance scheduling with local festivals and events; ensure venue acoustics and accessibility.
Complexity: Low—high, depending on the scale; it involves booking artists, sound management, stage setup, and marketing.
Suggested ticket types: General admission, VIP access, early bird discounts.

Comedy performances

Comedy shows, whether rooted in stand-up routines or improvisational sketches, create moments of laughter that cut across age groups and settings. Some performances are tailored for mature audiences, leaning into sharp wit or edgy humor, while others are designed with families in mind, keeping the jokes more playful and accessible.

Audience: Comedy enthusiasts, young adults, families, and friends looking for a fun night out.
Considerations and timing: Schedule shows to avoid major local events; consider the venue's capacity and layout for optimal audience interaction.
Complexity: Moderate; involves comedian booking, sound setup, and marketing efforts.
Suggested ticket types: Single-show tickets, group packages, and discounted student tickets.

A microphone facing out to the audience with lights in the background

Screenings, outdoor cinema

Film screenings encompass a variety of settings, from cozy indoor spaces to enchanting outdoor venues, allowing movie fans to enjoy films in unique environments.

Indoor screenings may occur in co-working spaces, community centers, local theaters, and pop-up cinemas, while outdoor cinema events are often held in parks, open fields, beaches, or public squares.

Audience: Film enthusiasts, families, friends, residents, and tourists looking for enjoyable cinematic experiences.
Considerations and timing: Schedule events during favorable seasons for optimal weather for outdoor screenings; ensure screen visibility and sound quality for both indoor and outdoor venues; consider licensing requirements for showing films to comply with regulations.
Complexity: Low to moderate; requires logistics for setting up screens, arranging seating, obtaining necessary permits, and coordinating with food vendors and other participants.
Suggested ticket types: Free admission, suggested donations, family packages, or reserved seating options, allowing flexibility for various audiences.

Art exhibitions

Art exhibitions are more than just displays of paintings or sculptures: they’re spaces where creativity meets curiosity. By bringing together a range of styles and media, exhibitions invite audiences to explore both the art and the artist and the stories the pieces tell.

At a good exhibition, visitors get to interact with and reflect on the art and hopefully leave seeing the world a little differently.

Audience: Art collectors, enthusiasts, families, students, local residents, and tourists interested in cultural experiences.
Considerations and timing: Plan exhibitions during culturally significant times or in conjunction with art or fringe festivals; ensure adequate lighting and display conditions; consider accessibility and space requirements for showcasing various art forms; comply with any necessary regulatory requirements for special installations.
Complexity: Low to moderate; involves coordinating with artists, managing display logistics, arranging for security and insurance, marketing the event, and potentially facilitating workshops or artist talks.
Suggested ticket types: Free admission, suggested donations, member discounts, special preview or opening night access passes, and family or group packages.

3. Educational & professional events

Educational and professional events shape how people learn and grow, both personally and in their careers. They offer chances to learn, to connect, and to share knowledge in ways that books or online resources often can’t.

Some are huge (think international conferences or sprawling trade shows). Others are smaller and more focused, like workshops, seminars, or even a single half-day class led by a specialist.

Revenue streams for education and professional event types

Registration fees: Income generated from ticket sales for attendees, including early bird rates and subscriptions for ongoing courses.
Sponsorships: Financial support from businesses or organizations seeking promotional opportunities during the event or series of events.
Exhibitor fees: Charges for businesses showcasing their products or services at trade shows or conferences.
Workshop fees: Additional income from participants enrolling in specialized sessions or workshops.
Merchandise sales: Revenue from event-related products, such as educational materials, books, or branded items, such as yoga mats.

Cost considerations for education and professional events

Venue rental: Expenses for renting space at conference centers, hotels, or other facilities.
Equipment: Teaching materials and equipment for classes, such as art supplies, tools, or yoga mats and blocks.
Speaker fees: Payments to keynote speakers, panelists, or workshop facilitators for their participation.
Marketing and promotion: Costs related to advertising, promotional materials, and online marketing efforts.
Logistics: Expenses for event setup, equipment rentals (AV, technology), and onsite staffing.
Catering: Costs for food and beverages provided to attendees during breaks or meals.
Licensing: Fees for any necessary permits or licenses required for the event (e.g., for materials used or if serving alcohol).
Insurance: Liability insurance to protect against potential risks and incidents during the event.

A group of adult learners sit facing a speaker

Educational conferences

Educational conferences are large-scale gatherings to share knowledge and insights within a specific field of study or practice. These events typically feature keynote speeches, panel discussions, workshops, and networking opportunities among attendees.

They promote collaboration and intellectual exchange, facilitate learning, and expand knowledge within a discipline.

Audience: Academics, researchers, students, industry professionals, and thought leaders interested in continuing education and professional growth.
Considerations and timing: Schedule during academic semesters or research cycles, taking into account the availability of prominent speakers and the suitability of the venue for workshops and sessions.
Complexity: High; involves coordinating multiple speakers, managing various topics, ensuring access to necessary resources, and handling logistics for attendees.
Suggested ticket types: General admission, early bird registration, group discounts for institutions, student pricing, single or multi-day passes.

Seminars

Seminars are in-depth presentations or lectures on a specific topic or subject matter. They typically involve expert speakers, interactive discussions, and Q&A sessions. The primary objective of seminars is to provide participants with in-depth knowledge and insights.

Audience: Professionals seeking to enhance their expertise, students, and academics.
Considerations and timing: Schedule according to speaker availability; plan for adequate discussion time.
Complexity: Low to moderate; involves finding speakers and managing participant engagement.
Suggested ticket types: Individual session tickets, group discounts, and student pricing.

Workshops

Workshops are immersive, hands-on learning experiences that allow participants to gain practical skills in collaboration with fellow participants. They generally offer more depth than a class, combining teaching with interactive exercises.

Workshop themes can cater to a broad range of interests, from creative arts and crafts to self-improvement and professional development.

Audience: Professionals, students, or anyone interested in acquiring new skills.
Considerations and timing: Schedule around participant availability; consider aligning offerings with seasonal interests and providing all necessary materials and resources.
Complexity: Low to moderate; involves recruiting qualified instructors (unless that’s you!), managing logistics, and ensuring suitable space and resources.
Suggested ticket types: One-off tickets for single workshops, series packages for multiple workshops, subscriptions for ongoing access, group discounts, and student discounts.

Women in a crafting workshop working with plants and other materials

Classes

Classes are structured learning experiences focusing on specific subjects or skills for any audience. They can range from single-session events to series offerings or longer-term subscriptions, catering to interests such as health, movement, culinary arts, photography, and more.

Classes may be held in a venue or virtually on Zoom or other similar platforms.

Audience: Professionals, students, or anyone interested in acquiring new skills.
Considerations and timing: Schedule around participant availability; consider aligning offerings with seasonal interests and providing all necessary materials and resources.
Complexity: Low to moderate; involves recruiting qualified instructors, managing logistics, and ensuring suitable space and resources.
Suggested ticket types: One-off tickets for single classes, series packages for multiple classes, subscriptions for ongoing access, and student discounts.

📚 Further resources
When it comes to selling tickets to courses and classes that last weeks or months, subscriptions/installment plans make your offering far more accessible and significantly broaden your reach.

Learn more about how you can offer payment plans to your audience using Stripe and Checkout Page

4. Corporate & commercial events

Corporate and business events can be very important parts of a company's strategy and growth. These kinds of events, such as trade exhibitions, corporate conferences, and networking events, are meant tohelp people work together inside the company or find ways to expand outside of it.

Revenue streams for corporate and commercial event types

Registration fees: Income generated from ticket sales for attendees, including early bird rates and group discounts.
Sponsorships: Financial support from businesses or organizations for promotional opportunities during the event.
Exhibitor fees: Charges for companies showcasing their products or services at trade shows.
Merchandise sales: Revenue from branded items or materials related to the event.
Workshop fees: Additional income from specialized sessions or training offered during the event.
Advertising space: Selling ad placements in event programs, websites, or on-site banners.

Cost considerations for corporate events

Venue rental: Expenses for securing a location, such as conference centers, hotels, or exhibition halls.
Catering: Costs for food and beverages provided to attendees during meals or breaks.
Technical equipment: Rental fees for audiovisual equipment, staging, and related technology.
Marketing and promotion: Costs associated with advertising, promotional materials, and digital marketing efforts.
Staffing: Salaries for event staff, including registration personnel, security, and technical support.
Materials and supplies: Expenses for printed programs, signage, name badges, and other event materials.
Insurance: Liability coverage to protect against potential risks and incidents during the event.
Transportation: Costs for shuttles or transport services, if applicable, to facilitate attendee movement between venues.

Networking events

Networking events help attendees build professional relationships, enhance business opportunities, and share ideas. These forums allow attendees to meet peers, industry leaders, and potential collaborators in a relaxed, unpressured setting with plenty of time to socialize as well as attend seminars and talks.

Audience: Professionals from various industries, entrepreneurs, potential collaborators, and industry leaders.
Considerations and timing: Choose a venue that encourages interaction, balance facilitated sessions with open mingling opportunities, and invite a diverse group of attendees to enrich the experience.
Complexity: Moderate; requires coordination of logistics, attendee engagement strategies, and possible guest speakers.
Suggested ticket types: Free admission, nominal refreshment fees, or tiered pricing for different access levels.

Trade shows

Trade shows are exhibitions that help businesses showcase their products and services to potential clients, distributors, and other industry professionals. They provide a space for product demonstrations, interactive exhibits, networking opportunities, and lead generation activities.

Audience: Business professionals, potential clients, distributors, and industry stakeholders.
Considerations and timing: Schedule around industry trends; consider booth design and display requirements.
Complexity: Moderate to high; requires careful planning of exhibits, logistics, and staffing.
Suggested ticket types: General admission, exhibitor passes, early bird discounts, and VIP access.

A trade show floor with exhibitors and people talking

Corporate conferences

Corporate conferences are large-scale gatherings that bring together professionals in specific fields to discuss relevant topics, share insights, and explore industry advancements.

They often include keynote speeches, panel discussions, and networking opportunities, which are crucial in enhancing internal communication and strategic planning.

Audience: Corporate professionals, industry experts, and corporate stakeholders.
Considerations and timing: Schedule during relevant industry periods; consider speaker availability and venue capacity.
Complexity: High; organizing a corporate conference requires meticulous planning and execution, including marketing efforts, coordinating speaker schedules, managing travel arrangements, and ensuring technical support for presentations.
Suggested ticket types: General admission, early bird rates, group discounts, corporate sponsorship packages, exhibitor packages, and workshop-only passes.

📚 Further resources:

If you are considering holding a conference, you’ll find our detailed guide and checklist helpful: The ultimate conference planning checklist

A conference mezzanine area with delegates mingling

Product launches

Product launches are events designed to introduce a new product or service to the market in a way that builds excitement. These events generate buzz, attract media attention, and build anticipation in the audience the product is aimed at.

Audience: Industry influencers, media representatives, potential customers, and partners.
Considerations and timing: To maximize coverage, focus on crafting an engaging narrative, coordinating dynamic presentations, and ensuring influential guests are present.
Complexity: Medium to high; organizing a product launch involves detailed planning and execution, which can vary based on scale. Key tasks include market analysis, coordinating promotional efforts, engaging influencers for brand promotion, managing logistics for the event, and ensuring effective communication with stakeholders. It also requires overseeing guest attendance, handling technical needs for presentations, and creating engaging content to generate buzz.
Suggested ticket types: General admission, early bird rates, VIP access, media passes, influencer invitations, group discounts, exclusive launch bundles

A man on stage introduces a product (headphones)

5. Charity & fundraising events

Charity and fundraising events serve a vital role in supporting charitable organizations. These events go beyond simply raising money; they are powerful platforms for community engagement and awareness.

Fundraisers bring together individuals interested in supporting a particular cause, allowing people to connect with the charity's mission, learn more about its work, and contribute to its success.

Revenue streams for charity and fundraising event types

Ticket sales (for galas, auctions, or entry fees for walks/runs)
Sponsorships from local businesses and organizations
Auctions (live or silent) for donated items or experiences
Donations made by attendees or participants
Merchandise sales (event-related items)
Fundraising activities during the event (raffles, games)

Cost considerations for charity and fundraising events

Venue rental costs (for galas and auctions)
Catering and food and beverage expenses
Marketing and promotional materials
Event staffing (security, volunteers, technical support)
Equipment rental (audio/visual, tables, chairs)
Permits and licenses required for the event (especially for public gatherings)
Insurance coverage for potential liabilities
Decorations and event setup costs
Auction item procurement (if not donated)

📚 Further resources:
If you want to learn more about how to sell charity or non-profit tickets successfully, check out Proven strategies to sell fundraiser event tickets

Charity galas

Charity galas are elegant events that create memorable experiences while significantly benefiting chosen causes financially. These upscale gatherings typically feature fine dining, live entertainment, and fundraising activities such as silent or live auctions and raffles.

Audience: Supporters, major donors, community leaders, and local businesses.
Considerations and timing: Requires careful planning, significant effort, and a dedicated team to execute successfully.
Complexity: Medium to high; organizing a charity gala requires careful planning and execution, which can vary depending on the scale of the event. Key tasks include securing sponsorships and donations, coordinating promotional efforts, managing logistics for the venue and catering, and ensuring communication with stakeholders. It also involves curating an engaging program that often includes auctions, entertainment, and guest speakers, handling technical needs, and creating impactful content that tells the story of the charity or mission.
Suggested ticket types: General admission tickets, VIP tickets, table packages, and business sponsorship levels.

Fundraising auctions

Fundraising auctions can feature various items and experiences, including donated goods, services, travel packages, or exclusive experiences.

There are two main types of auctions:

Live auctions: Create excitement and generate significant revenue. An experienced auctioneer guides the bidding process, encouraging attendees to participate and drive up prices.

Silent auctions: Offer a more relaxed, social bidding environment. Attendees browse items at their own pace and place bids anonymously, allowing for a leisurely experience.

Considerations and timing: Careful planning is required to secure high-quality auction items, effectively market the event, and create an engaging atmosphere.

Complexity: Moderate; involves obtaining donations, promoting the auction, and managing the bidding process.

Suggested ticket types: Admission fees, table reservations, or optional donation levels for auction participants.

People sit at a charity auction, bidding

📚 Further resources:
For any charitable event, saving on fees is vital to ensuring as many funds as possible go directly to your cause.

To find out about the best low-cost ticketing platforms, read:
10 Event ticketing platforms with the lowest fees

Charity donation drives

Charity donation drives involve collecting goods, services, or monetary contributions for charitable causes. These drives can focus on various needs, such as food, clothing, or school supplies.

Audience: Residents, schools, businesses, and community organizations.
Considerations and timing: Choose collection locations and times that maximize participation and coordinate with local charities to distribute collected items effectively.
Complexity: Low to moderate; requires logistics for collection points and communication with the community.
Ticket types are typically free to participate, although some drives may encourage donations and contributions.

Volunteers work sorting at a donation drive

6. Virtual & hybrid events

Virtual and hybrid events have transformed event planning and participation. Offering flexibility and accessibility, these formats include webinars and virtual conferences that connect global audiences without location and travel constraints.

Virtual and hybrid events are becoming increasingly popular because they integrate technology to broaden reach and engagement, and for good reason.

Revenue streams for virtual and hybrid event types

Registration fees: Income generated from ticket sales for virtual access, including early bird rates and tiered pricing.
Sponsorships: Financial support from companies looking to promote their products or services during the event.
Exhibitor fees: Charges for businesses showcasing their products or services in a virtual exhibit hall.
Merchandise sales: Revenue from selling event-related items, such as branded merchandise or digital content.
Advertising: Selling advertising space on event platforms or during event sessions.

Cost considerations for virtual and hybrid events

Technology platform fees: Subscription costs for virtual event platforms, streaming services, or webinar tools.
Technical support: Expenses for IT personnel to assist with live streaming, troubleshooting, and ensuring a smooth participant experience.
Marketing and promotion: Costs associated with online advertising, social media promotion, and email marketing campaigns.
Content creation: Expenses for producing high-quality presentations, videos, and other materials for virtual attendees.
Speaker fees: Payments to keynote speakers or presenters participating in the event, whether in-person or virtually.
Event registration software: Costs for tools to manage attendee registrations and ticketing.
Insurance: Liability coverage to protect against potential risks associated with virtual or hybrid formats.
Post-event analytics: Fees for tools or services that provide data analysis on attendee engagement and event performance.

Webinars

Webinars have become essential in the virtual event landscape, offering a versatile and cost-effective way to deliver content to a global audience.

Their popularity stems from accessing expert knowledge and participating in interactive sessions from anywhere with an internet connection.

Audience: Professionals seeking knowledge, students, industry experts, and anyone interested in specific topics or skills.
Considerations and timing: Select relevant topics that resonate with the target audience, ensure presenters are engaging, and choose robust platforms that facilitate seamless interaction.
Complexity: Moderate; involves selecting topics, securing presenters, and managing technical aspects for smooth execution.
Suggested ticket types: Free access, nominal fees for premium content, or registration-based attendance.

A presenter at her computer delivering a webinar

Virtual conferences

Virtual conferences extend the concept of traditional conferences online, providing a comprehensive mix of presentations, breakout sessions, and networking opportunities in a digital format such as Zoom.

They are designed to deliver a rich, engaging experience that mimics the feel of an in-person event. They utilize technology to offer interactive features such as virtual networking lounges and one-on-one video chats.

Audience: Industry professionals, academics, students, and anyone interested in learning and networking within specific fields.
Considerations and timing: Curate diverse content that caters to different interests; choose user-friendly platforms that facilitate interaction; consider time zones to maximize participation.
Complexity: High; requires careful planning to coordinate schedules, speakers, and technology to create engaging experiences.
Suggested ticket types: General admission, tiered pricing for different access levels (e.g., early bird discounts, premium features).

Hybrid events

Hybrid events combine in-person and virtual components, allowing attendees to participate physically at a venue and virtually from anywhere in the world. This format enhances engagement and extends the reach of events, meeting varying audience needs.

Audience: Local attendees, international participants, and stakeholders unable to travel.
Considerations and timing: Ensure seamless technology integration for in-person and virtual experiences; choose venues that accommodate technology needs; consider health and safety protocols for in-person attendees.
Complexity: High; involves coordinating logistics for both formats, ensuring technology compatibility, and managing attendee experiences for both groups.
Suggested ticket types: In-person tickets, virtual access, and combination packages for both formats.

7. Local & community events

Community events can be a cornerstone of local engagement, bringing together residents and local businesses to celebrate shared values, traditions, and goals.

These gatherings can include local fairs, parades, charity runs, and block parties, providing opportunities for individuals to connect with neighbors and support local businesses.

Revenue streams for local and community event types

Registration fees: Charges for participants in specific activities or events, such as open mic nights or workshops.
Donations: Contributions from attendees or local businesses to support the event's costs and community initiatives.
Sponsorships: Financial support from local businesses or organizations looking to promote their brand during the event.
Vendor fees: Payments from food trucks, artisans, or vendors participating in pop-up events or parades.
Merchandise sales: Revenue from selling event-related items or branded merchandise.
Advertising: Selling advertising space in event programs, on-site banners, or digital platforms associated with the event.

Cost considerations for local and community event types

Venue costs: Expenses for renting spaces for pop-up events, open mic nights, or other community gatherings.
Permits and licenses: Fees required for public events, street closures (for parades), and necessary permissions from local authorities.
Marketing and promotion: Costs associated with advertising, including flyers, social media promotions, and community outreach efforts.
Equipment rental: Expenses for sound systems, staging, tents, tables, and chairs for events.
Staffing: Costs for volunteers or paid staff to manage the event, including security, setup, and cleanup teams.
Insurance: Liability coverage to protect against potential risks and incidents during the event.
Decorations and supplies: Expenses for decorating the venue, setting up the event space, and providing necessary supplies for participants.
Entertainment costs: Payments for performers or speakers at events such as open mic nights or pop-up entertainment.

Pop-up events have become increasingly popular due to their cheerful spontaneity and limited-time appeal. These gatherings are often surprising and can take many forms, such as product launches, art displays, or culinary experiences.

Pop-ups tend to generate buzz and attract curious, vibrant crowds looking for something fresh and different.

Audience: Urban dwellers, foodies, art enthusiasts, and anyone in the local community looking for new, engaging experiences.
Considerations and timing: Select strategic locations to maximize visibility and foot traffic; harness social media for rapid promotion; create immersive experiences that captivate attendees.
Complexity: Moderate; requires quick planning and execution and potential coordination with local authorities.
Suggested ticket types: Free entry, ticketed activities, or purchase-based participation for food and merchandise.

Guided tours

Guided tours allow participants to experience the history and narratives surrounding a place, whether it be an ancient landmark, a hidden nature trail, or a city alive with street art.

They’re not just for visitors from out of town. Locals often join as well, uncovering new perspectives on streets they've taken for granted. Whether the focus is history, culture, art, or the natural world, a guided tour has the power to transform a setting into something memorable.

Audience: Tourists, residents, schools, and cultural enthusiasts interested in exploring their environment.
Considerations and timing: Organize knowledgeable guides who can deliver engaging narratives; plan safe and informative routes; consider peak tourist seasons or local events for optimal participation.
Complexity: Moderate; requires route planning, coordination with local attractions, and effective marketing to attract participants.
Suggested ticket types: Single tour tickets, family packages, and group discounts for larger parties or educational institutions.

Open mic nights

Open mic nights give everyday people like you and me a platform to perform. Aspiring musicians, comics, poets, and storytellers step up, test their material, and share something personal with a live audience. Some are polished, others are more amateur, but that mix is precisely what gives these events their unique character.

The setting is usually relaxed, and people gather not just to be entertained but to support one another. They’re a reminder that talent exists everywhere.

Audience: Aspiring artists and performers, along with friends, family, and community members, looking for an entertaining evening.

Considerations and timing: Schedule events on evenings or weekends to maximize attendance; create a welcoming atmosphere for performers of all skill levels; allow time for sound checks; and provide the necessary equipment (e.g., microphones and sound systems) to ensure a smooth experience.

Complexity: Low to moderate; involves coordinating performance schedules, ensuring technical support (sound and lighting), and promoting the event to attract both performers and attendees.

Suggested ticket types are general admission, participant entry fee (for performers), early bird registration, group discounts, and donation-based entry (with suggested donation amounts).

A woman performs on her guitar at an open mic

8. Special interest event types

Special interest events cater to specific passions, hobbies, or themes, creating engaging participant experiences. These events range from guest speaker engagements to exciting retreats, sports events, fashion shows, and cultural celebrations.

Guest speaker/celebrity events

Guest speakers and celebrity events feature prominent figures who share their experiences, insights, and expertise. These events can involve motivational speeches, panel discussions, or meet-and-greet sessions.

Audience: Individuals interested in personal growth, fans of the celebrity, industry professionals, and students.
Considerations and timing: Coordinate schedules with the speaker; choose venues to accommodate the expected audience size; ensure proper promotion to attract attendees.
Complexity: Moderate; requires logistics for the speaker’s appearance, marketing, and audience engagement.
Suggested ticket types: Include general admission, premium access packages, and student pricing.

A special speaker takes a selfie with a guest

Retreats

Retreats give guests an opportunity to escape the every day and engage in a wide range of themed activities, from personal growth to professional or artistic development.

Retreats often occur in serene locations, span multiple days, and may involve workshops, meditation sessions, yoga classes, and other relaxing or nourishing activities.

Audience: Individuals seeking personal or professional growth, wellness enthusiasts, corporate teams, and spiritual seekers.
Considerations and timing: Carefully select the location and accommodations, plan activities that align with the retreat theme, and ensure a supportive and conducive environment.
Complexity: High; involves detailed logistics planning, schedules, and coordinating facilitators and resources.
Suggested ticket types: All-inclusive packages covering accommodation and activities, group rates, and early bird discounts.

📚 Further resources: Are retreats a direction you are thinking of taking?
For a deep dive into retreat planning, read our articles:

A woman sits on a yoga mat facing out toward a sunset

Sports events

From neighborhood matches on a local field to massive international tournaments watched around the world, sporting events create moments of excitement and connection. The thrill and adrenaline of competition is a key feature, but just as important is the sense of belonging that comes from cheering on your team or favorite player.

Audience: Athletes, sports enthusiasts, families, and local community members.
Considerations and timing: Plan for safety-related logistics, venue selection, and necessary permits; consider the needs of athletes, officials, and spectators.
Complexity: Moderate to high; involves planning the event structure, managing participants, and coordinating with local authorities.
Suggested ticket types: General admission, family packs, and VIP experiences or sponsorship opportunities.

Fashion shows and red-carpet events

Fashion shows and red-carpet events serve to spotlight new styles, bold designers, and the creativity shaping fashion, beauty, and entertainment. Designers and artists get to reveal their latest work on the runway, sometimes for charity purposes. These events are an excellent opportunity for influencers and celebrities to promote and highlight.

Audience: Fashion enthusiasts, industry professionals, designers, investors, and media representatives.
Considerations and timing: To create a memorable experience, ensure careful selection of the venue, manage guest lists and media coverage, and focus on high-quality production.
Complexity: High; involves intricate logistics planning, talent coordination, and promotional activities.
Suggested ticket types: General admission, VIP access for exclusive seating, and business sponsorship packages.

Cultural events and parades

It's very important to preserve, celebrate, and honor cultural heritage through parades and other cultural events. Folk traditions are seeing a revival in recent years and both tourists and locals are keen to learn and connect with them. They let towns show off their unique art styles and traditions, and they give people a place to gather and celebrate.

Audience: Residents, tourists, cultural enthusiasts, and families.
Considerations and timing: Consider engaging the community in planning, take care to accurately representation the cultural elements and coordinate logistics with local authorities for permits and safety.
Complexity: Moderate; this requires close collaboration with community groups, attention to detail and research, as well as logistical planning.
Suggested ticket types: Often free to attend; some events may include fees for special activities or reserved seating.

Conclusion

It's a big old world out there in the events arena. Deciding what’s right for you will depend on several factors, including your area of passion or expertise, your target audience, your budget, and the resources available to you.

We hope that this article has provided you with some food for thought, served as a springboard for ideas, and directed you to further resources that will support you on your event planning journey.

Our blog has a dedicated events section for you to explore, and we’ve got resources on how to sell tickets effectively and several articles on specialist event types.

If you’d like to learn more about how Checkout Page can assist you with your event hosting, we offer a free 7-day trial—no card required.