Choosing a ticketing platform is notoriously tricky. Why? Because so often, even when pricing seems straightforward, you often discover sneaky hidden costs buried in usage fees, branding add-ons, or third-party integrations.
Ticket Tailor is a familiar name to many event ticket sellers, known for its straightforward interface and pay-as-you-go pricing.
But, is it the most cost-effective or flexible option for your needs?
This guide compares Ticket Tailor directly with Checkout Page in terms of pricing & features, helping you determine which option works best for your use case.
Why look for a Ticket Tailor alternative?
Founded in 2010, Ticket Tailor is a B Corp known for its flexible, usage-based pricing, where organizers pay per ticket sold or prepay for discounted credits. It's especially popular with indie organizations, nonprofits, and smaller events thanks to support for free tickets, charity discounts, and low-cost pricing.
However, with features such as seating charts, white labeling, custom domains, and CRM integrations incuring additional monthly fees, things start to add up quickly.
Overall, it's a strong option in terms of features, but there's more to it than meets the eye when it comes to the claim of "simple" transparent fees.
Pros of Ticket Tailor
✅ Very affordable for free events (up to 5,000 free tickets per year)
✅ Offers prepaid credits for cost savings and budget control
✅ Simple to set up and use
✅ Feature-rich platform with lots of backend options
✅ Charity and low-ticket-price discounts of up to 50%
✅ B-corp status signifies ethical and environmental standards
✅ Wide range of integrations and a robust API
✅ Option to pass fees on to buyers
✅ Strong support reputation with 24/7 live chat
Cons of Ticket Tailor
❌ Pricing can get pretty complex due to “usage” rules; many actions (like seating reservations, merch sales, imported tickets, and free tickets via API) cost additional credits
❌ White labeling and custom domains cost extra ($39/month+)
❌ CRM integrations like HubSpot, ActiveCampaign, and Constant Contact require additional monthly fees
❌ You may need to buy more credits than you use to access lower per-ticket pricing
❌ Not all fees are obvious up front, especially for advanced users
❌ Backend UI is cluttered, and it's hard to navigate all the options
About Checkout Page
Checkout Page is a Stripe-powered platform designed to give creators and businesses complete control over how they sell event tickets, digital products, and subscriptions.
Unlike traditional ticketing tools, it isn’t just for event organizers. In addition to providing dedicated events functionality, we make it easy for you to sell other items alongside your tickets, all within one platform and at a single cost.
The Checkout Page is loved by customers who value total independence in terms of customization and require a no-code way of achieving results. There's no developer dependence.
What's more, when we say our pricing is transparent, we mean it.
Pros of Checkout Page
✅ Flat, predictable pricing: no per-ticket fees, ever
✅ White labeling is included on all plans
✅ Custom domain and email domain support
✅ Flexible payments
✅ Built-in upsells, add-ons, and multi-tier pricing
✅ Powerful integrations: Zapier, webhooks
✅ Fully embeddable checkouts and hosted pages
✅ Unlimited events, checkouts, forms, and digital products
Cons of Checkout Page
❌ Ticket sales focused and lack advanced event management functionality
❌ Not event-specific by design, more general-purpose (can be a plus or minus depending on use case)
❌ Requires Stripe for payments, no PayPal or Square support
❌ Reserved seating not available (yet)
❌ Some features assume basic familiarity with Stripe or Zapier
Ticket Tailor vs Checkout Page feature comparison
Both Ticket Tailor and Checkout Page offer powerful tools for selling tickets, managing events, and tracking performance; however, their approaches to features, flexibility, and pricing differ significantly.
Below, we break down how they compare across key areas so you can get a clear picture of how each platform performs and meets your needs.
Customization and embedability
| Feature | Checkout Page | Ticket Tailor |
|---|---|---|
| Event page customization | ✅ Full layout control, custom CSS, drag & drop, multi-step, pop-ups | ✅ Box Office Design Tool with 8 themes, layout options, color/fonts customizatio |
| Branding | ✅ White label on all plans (no CP branding) | ⚠️ Requires $39/month white label upgrade |
| Custom domain | ✅ Included in white label (Grow & Scale plans) | ⚠️ $8 per month extra |
| Custom email domain | ✅ Included | ❌ Not available |
| Embeddable checkout | ✅ Full page, widget, or pop-up embeds for events, forms, and checkout | ✅ Embed widget on site, compatible with major builders |
| Custom CSS support | ✅ Add any custom styles directly | ❌ Not supported |
| Checkout form customization | ✅ Unlimited fields, logic, translations, pre-fill, and hidden fields | ✅ Custom fields available (checkbox, dropdown, T&Cs, etc.) |
| Mobile optimization | ✅ Fully responsive | ✅ Fully responsive |
Payment options and allowances
| Feature | Checkout Page | Ticket Tailor |
|---|---|---|
| Unlimited events & ticket types | ✅ Included | ✅ Included |
| Apple/Google Pay | ✅ Included | ✅ Included |
| Buy Now Pay Later options | ✅ Klarna, AfterPay, more | ✅ Klarna, PayPal Pay Later |
| Offline payments | ✅ Cash/invoice support/on delivery | ✅ Pay at door, invoice, bank |
| Support for global currencies | ✅ 135+ currencies via Stripe | ✅ 96 currencies |
| Flexible payment options | ✅ Installments, deposits, paid/free trials, recurring billing | ✅ Installments via Klarna |
| Custom surcharges & fees | ✅ Fully configurable per item, booking, or % | ✅ Fully configurable booking and transaction fees |
Event management features
| Feature | Checkout Page | Ticket Tailor |
|---|---|---|
| Unlimited team members | ✅ Included | ✅ Included |
| Check-in app | ✅ Included | ✅ Included |
| Event duplication | ✅ Multi-step builder | ✅ Duplicate in one click |
| Refunds & cancellations | ✅ Manual/automated options | ✅ Bulk actions & support |
| Memberships & passes | ✅ Subscriptions & billing | ✅ Built-in loyalty features |
| API & Webhooks | ✅ Included | ✅ Included |
| Event schedule control | ✅ Onsale/offsale triggers | ✅ Onsale/offsale triggers |
| Badge printing | ❌ Not available | ✅ Included |
| Reserved seating | ❌ Not available | ✅ At an extra cost per ticket sale |
| POS system | ❌ Not available | ✅ With Stripe Terminal |
Ticket selling & conversion tools
| Feature | Checkout Page | Ticket Tailor |
|---|---|---|
| Discount codes | ✅ Included | ✅ Included |
| Coupon rules | ✅ Included | ✅ Included |
| Upsells/order bumps | ✅ Included | ✅ Add-ons |
| Custom domains | ✅ Included (Grow plan) | 🟠 $8/month |
| Social share tools | ✅ Included | ✅ Built-in loyalty features |
| CRM integrations | ✅ Zapier & webhooks | 🟠 Some cost $25 pcm |
Pricing comparison: Ticket Tailor vs. Checkout Page
As we've emphasized, choosing a ticketing platform isn’t just about considering a “per-ticket fee” or a monthly subscription. You need to carefully account for extra costs and variable credit costs.
Here’s how Ticket Tailor and Checkout Page compare when you dig into the details.
🎫 Ticket Tailor pricing: The basics (and the extras)
Ticket Tailor offers two core pricing models:
- Pay As You Go (PAYG):
$0.75 per paid ticket — no subscription required. - Prepay Credits:
Buy ticket credits upfront and get lower rates per ticket depending on volume.
| Number of credits | Cost per ticket |
|---|---|
| 100 | $0.60 |
| 500 | $0.52 |
| 1000 | $0.46 |
| 2000 | $0.43 |
| 2500 | $0.42 |
| 3000 | $0.41 |
| 5000 | $0.38 |
| 10000 | $0.34 |
| 16000 | $0.32 |
| 18000 | $0.31 |
| 20000 | $0.30 |
Credits don’t expire, but you’ll need to buy in bulk to get the best rate.
⚠️ Add-on fees with Ticket Tailor:
- White labelling (no TT branding): +$39/month
- CRM integrations (e.g., HubSpot, Mailchimp): +$25/month per platform
- Custom domain for event pages: Only available with white label upgrade
- Reserved seating and some enterprise features: May involve extra costs
⬇️ Discounts with Ticket Tailor
- Charity discounts: 50% off if you qualify (B Corps, not-for-profits)
- Low-cost ticket discount: For low-priced tickets, discounted fees are applied
Checkout Page pricing
Checkout Page pricing works on a flat monthly fee, which means that regardless of the number of tickets you sell, your price remains the same.
| Plan | Cost | Transaction fees | What's included? |
|---|---|---|---|
| Launch | $29/month (up to $3K sales volume) $24/month if paid annually | 0% | 99% of all features, with Standard support |
| Grow | $99/month (up to $10K sales volume) $83/month if paid annually | 0% | Everything in launch + Premium support Custom domain Custom email domain |
| Scale | $239/month (up to $30K sales volume) $199/month if paid annually | 0% | Everything in Scale + VIP support |
⬇️ Non-profit discount:
- 25% off for registered non-profits and charities (with documentation)
Can you pass the fees to customers?
✅ Ticket Tailor
Yes, Ticket Tailor allows you to add your own booking and transaction fees to tickets. This means you can fully or partially pass on:
- Ticket Tailor’s per-ticket fees (PAYG or prepay)
- Stripe/PayPal/Square processing fees
- Any other admin or service fees
You can choose to itemize the fee, roll it into the ticket price, or label it however you like (e.g. “Booking fee,” “Admin fee,” etc.).
✅ Checkout Page
Yes, Checkout Page also lets you set custom fees and surcharges, including:
- Fixed or percentage-based fees
- Different fees per ticket, variant, or product
- Stripe fees or booking fees
- Shipping, processing, or VAT-style fees
You can pass those fees on transparently (as a line item), or absorb them into the ticket price.
🎯 Bonus: Checkout Page even lets you configure advanced fee logic using conditional fields (e.g., charge a 5% fee on international payments or a flat fee on physical items).
💳 What about payment processing fees?
In both platforms, card processing is handled by Stripe, PayPal, or Square (depending on your setup), and those platforms charge their own transaction fees.
- Stripe fees (typical): 2.9% + $0.30 per transaction
- PayPal/Square: Similar rates depending on country and volume
Note: These fees are not taken by Checkout Page or Ticket Tailor, they go to your payment provider.
Pricing comparison examples
Wondering how all of this data plays out when you start selling tickets? We’ve put together eight real-world examples, from small workshops to higher-volume festivals, to show the true total costs under each platform.
Each scenario includes:
- Ticket volume and price
- What tools do they need (e.g., white label, CRM, upsells)
- Total cost using Ticket Tailor (PAYG and prepay)
- Total cost using Checkout Page
- Who comes out cheaper
🎟️ Scenario 1: Online workshop series (one-month sales window)
Sarah runs an online workshop selling 500 tickets at $20 each ($10,000 total). She needs no integrations or white label branding.|
| Platform | Plan/fees | Total |
|---|---|---|
| Ticket Tailor (Prepay) | $0.52 x 500 | $260 |
| Ticket Tailor (PAYG) | $0.75 x 500 | $375 |
| Checkout Page (Grow) | $99/month | $99 |
✅ Checkout Page saves: $161–$276 (62–74%)
🎪 Scenario 2: Seasonal festival (3-month sales window)
A nonprofit festival sells 1,200 tickets at $25 each ($30,000 total). They want white labeling and a custom domain.
| Platform | Plan/fees | Add-ons (Whitelabel) | Total |
|---|---|---|---|
| Ticket Tailor (Prepay) | $0.48 x 1,200 = $576 | $39 x 3 = $117 | $693 |
| Ticket Tailor (PAYG) | $0.75 x 1,200 = $900 | $117 | $1,017 |
| Checkout Page (Grow) | $99 x 3 | Included | $297 |
✅ Checkout Page saves: $396–$720 (57–71%)
🔗 Scenario 3: CRM-integrated conference launch
Jessica sells 600 conference tickets at $50 each ($30,000 total) over 3 months and syncs data to HubSpot.
| Platform | Plan/fees | Add-ons (Whitelabel and HubSpot) | Total |
|---|---|---|---|
| Ticket Tailor (Prepay) | $0.50 x 600 = $300 | $39 x 3 + $25 x 3 = $192 | $492 |
| Ticket Tailor (PAYG) | $0.75 x 600 = $450 | $192 | $642 |
| Checkout Page (Grow) | $99 x 3 | Included (Zapier or Webhooks for Hubspot) | $297 |
✅ Checkout Page saves: $195–$345 (40–54%)
📅 Scenario 4: Year-round monthly event series
Amir sells 2,400 fitness workshop tickets annually at $15 each ($36,000 total). He needs predictable costs, white labeling, and HubSpot integration.
| Platform | Plan/fees | Add-ons (Whitelabel and HubSpot) | Total |
|---|---|---|---|
| Ticket Tailor (Prepay) | $0.42 x 2,400 = $1,008 | $39 x 12 + $25 x 12 = $768 | $1,776 |
| Ticket Tailor (PAYG) | $0.75 x 2,400 = $1,800 | $768 | $2,568 |
| Checkout Page (Grow) | $290/year | Included (Zapier or Webhooks for Hubspot) | $290 |
✅ Checkout Page saves: $1,486–$2,278 (84–89%)
🎤 Scenario 5: Local music gig with low sales (2-month sales window)
Lena sells 150 tickets for a weekend show at $15 each ($2,250 total). She wants a basic setup with no branding or integrations.
| Platform | Plan/fees | Add-ons | Total |
|---|---|---|---|
| Ticket Tailor (Prepay) | $0.60 x 150 = $90 | - | $90 |
| Ticket Tailor (PAYG) | $0.75 x 150 = $112.50 | - | $112.50 |
| Checkout Page (Launch) | $29 x 2 = $58 | Whitelabeling included | $58 |
✅ Checkout Page saves: $32–$54.50 (36–48%)
❤️ Scenario 6: Charity event (1,000 tickets, $10 each)
A registered nonprofit runs a one-time fundraiser. They do not require white labeling or CRM integration.
| Platform | Plan/fees | Add-ons | Total |
|---|---|---|---|
| Ticket Tailor (Prepay) | $0.46 x 1,000 = $460 → 50% off | - | $1,776 |
| Ticket Tailor (PAYG) | $0.75 x 1,000 = $750 → 50% off | - | $2,568 |
| Checkout Page (Grow) | $99 | - | $99 |
✅ Checkout Page saves: $155.75–$300.75 (68–80%)
Visualizing the savings
OK, that's a lot of talk about numbers, so let's see how they stack up visually.
In the charts below, we’ve visualized the total cost of each platform per scenario and the percentage savings when using Checkout Page compared to Ticket Tailor (both Pay-As-You-Go and Prepay).
1. Total cost comparison across scenarios
Here we can see that the Checkout Page is cheaper in every scenario, and in the case of the year-round event, this is a significant saving.
2. Percentage savings with Checkout Page vs. Ticket Tailor
Here we see the range of percentage savings per scenario, comparing both to pre-pay and PAYG.
Conclusion
Ultimately, Ticket Tailor provides a comprehensive set of features, particularly for independent organizers, nonprofits, and those who prioritize ethical business practices. However, the platform can feel somewhat clunky and unintuitive at times, particularly for new users or those managing more complex events.
Most importantly, though, its pricing model, while flexible, can be confusing and unpredictable as your needs grow. For many, this is the deciding factor. If you're looking for a simpler, more transparent alternative, you could end up saving significantly with a platform like Checkout Page.
Ready for a simpler, more transparent alternative?
Try Checkout Page free for 7 days and see how much easier (and cheaper) selling tickets online can be; no hidden fees, no surprises.
👉 Start your free trial today - no card needed.
