Setting up cart abandonment

This article shows you how you can set up cart abandonment.

Cart abandonment encourages customer return and boosts your revenue. It helps you have a better insight of how your customers interact with your checkout pages, and helps increase your revenue.

We consider an order to be abandoned after 1 hour.

To set up cart abandonment, go to your Store Settings, then Cart abandonment from the top menu tabs.

By default, Save customer contact details and Send checkout reminder emails are not checked.

Save customer contact details

Whenever a customer inputs their email address into the email address field, we create a draft order. Enabling Save customer contact details allows you to save the customers' emails from cart abandonment. We do not save customer contact details unless this is selected.

This will make the customers' emails available for you in your reports that you can export and integrate with Zapier.

Saved customer contact

After 1 hour of an abandoned checkout, the customer's contact details will be saved in your reports.

You can access the report by:

1. Selecting Payments or Event Bookings under Order
2. Filtering the reports by Abandoned

You can also access the abandoned report per checkout or event page by:

1. Clicking the page
2. Selecting Bookings from the top menu tab
3. Filtering the list by Abandoned

When you click the abandoned payment or booking report, you will see a section for Cart abandonment and with the following details:

• If the checkout was recovered
• When the checkout was recovered
• Which reminder email was sent (1st, 2nd, or 3rd)
• When the reminder email was sent
• When the next reminder email will be sent
• When the checkout was abandoned

Send checkout reminder emails

You can also enable to send automated email reminders to customers who have abandoned the checkout by clicking Send checkout reminder emails.

This cannot be selected unless Save customer contact details is selected first.

Reminder emails will be automatically sent:

• After the first hour of since they did not complete their purchase.
• And then if they still haven't completed the purchase, another email will be sent within 24 hours.
• And it's still they haven't completed this, one will be sent again after a total of 48 hours since abandoned.

The default email that the customer will receive will look like the following:

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However you can customize the reminder email, by the following steps:

1. Enter the edit view of your page.
2. Click After payment from the top menu and then Abandonment on the left side menu. Here you will see the three reminder emails.

3. Click on the first, second, or third reminder email if you'd like to see the default reminder email or make a custom reminder email. It will be set on Reminder email, which is the default email. You can see the default email on the right-hand side page preview. This cannot be edited.

The first, second, or third default Reminder emails are all the same.

4. If you'd like to personalize your reminder email, you can click Custom reminder email. Here you can input anything you'd like into the subject line, email body, and button text. You can also add variables to your email so that it automatically captures the customer's name, email address, order, and so forth.

The first, second, or third Custom reminder emails are all different.

Sent reminder email status

You can view the status of the email reminders for a customer. This will state:

• The customer's email
• The email type (reminder 1, 2, or 3)
• Whether the reminder email was sent, delivered, or failed
• If the reminder email was opened

Recovered revenue

When you go to your page list under Pages, you'll see a column that shows the total recovered revenue.