How to send your own cart abandonment recovery emails

What are cart abandonment recovery emails?

Send your own cart abandonment recovery emails by directing customers back to their carts in custom emails. This helps recover lost sales by reminding customers of items they left behind.

Why use custom recovery emails?

If you want more control over your recovery emails than the built-in customizable email feature offers — such as changing the send sequence, the number of emails, or using another email platform — you can use Zapier to send your own.

Draft URL

Each abandoned order has a unique draft URL that lets the customer return and complete their original order. Include this URL in your recovery emails so the order is marked as Recovered when completed.

The draft URL has three parts:

1. Domain — your hosted page URL or custom domain. This is fixed and must be hardcoded. https://yourstore.checkoutpage.co/
2. Slug — the page's URL slug. Retrieved from Zapier using the Checkout Slug field from the abandoned payment, subscription, or booking trigger. https://yourstore.checkoutpage.co/the-forget-me-not-dress
3. Query parameter — the unique order ID. Retrieved from Zapier using the Checkout ID field, appended as ?checkoutEventId=. https://yourstore.checkoutpage.co/the-forget-me-not-dress?checkoutEventId=690da6c6842f1975da33a335

How to build the draft URL in Zapier

1. Set up a Zapier trigger: Abandoned payment, Abandoned subscription, or Abandoned booking.
2. In your email action step, construct the URL by combining:
   • Your domain (hardcoded)
   • The Checkout Slug from the trigger
   • ?checkoutEventId= followed by the Checkout ID from the trigger