Reveal and hide variants using query parameters

What are hidden variants?

You can show or hide specific product variants using query parameters. Use this to segment customers by campaign or create customized product pages.

How to hide a variant

1. Go to Pages and open the checkout you want to edit.
2. Go to Details → Variants and click on the variant.
3. Open Settings and check Hide variant.

How to show hidden variants via URL

Add the variant's Reference to the end of your checkout URL:

yourcheckouturl.com?show_variants=discounted-packages

For multiple variants, separate references with a comma:

yourcheckouturl.com?show_variants=discounted-packages,vip-options

To find the reference, open the variant's Settings and copy the Reference value.