Conversion event tracking

What is conversion event tracking?

Conversion event tracking records when customers complete a transaction or submit a form. This allows you to measure performance and fire custom scripts when these events occur.

Checkout Page fires different events depending on the page type:

• Checkout pages and event pages fire a checkout event with purchase details (value, currency, order ID, etc.)
• Form pages fire a submission event with the submitter's email

How do I track conversion events?

You can use the following script as a starting point. If you're not familiar with JavaScript, we recommend working with a developer to help you set up the script. We also offer paid technical support; get in touch via the support chat.

The following script should be added to your own website, on each page where you have embedded your checkout or form.

<script type="text/javascript"> window.addEventListener("message", function (event) {   // check if event is from Checkout Page   if (event.data.type && event.data.type === "checkoutpage.event") {          // checkout and event pages fire a "checkout" event     if (event.data.payload.event === "checkout") {       console.log("Purchase completed", event.data.payload);     }     // form pages fire a "submission" event     if (event.data.payload.event === "submission") {       console.log("Form submitted", event.data.payload);     }   } });</script>

Checkout event payload (checkout and event pages)

The event.data.payload for the checkout event contains:

• event: "checkout"
• checkoutId: the ID of your checkout
• orderId: the order ID of your customer's order
• customerEmail: your customer's email address
• value: the final purchase amount
• currency: the currency of the purchase
• coupon: the coupon code used (if any)

Submission event payload (form pages)

The event.data.payload for the submission event contains:

• event: "submission"
• pageId: the ID of your form page
• customerEmail: the email address submitted in the form